{
  "slug": "ai-overview-inclusion",
  "name": "AI Overview inclusion",
  "aliases": [
    "AIO inclusion %",
    "On-SERP AI Overview presence"
  ],
  "definition": "The share of observed AI Overview results pages in a segment that include your domain, measured on Google's own results page.",
  "category": "Competitive SERP",
  "type": "rate",
  "unit": "0 to 1 fraction of observed AI Overview results pages (the product multiplies it by 100 for display)",
  "direction": "higher-better",
  "verification": "verified",
  "calculation": "A ratio of two co-surfaced measures on the same read: your average daily AI Overview visibility over the average daily count of results pages carrying an AI Overview. Your own leg is your own domain's per-domain competitor column, identified from the tracked-competitor roster; every read injects a results-page feature filter pinned to the AI Overview feature, which is what scopes the population to AI Overview pages rather than all results pages. The semantic layer divides the two measures and applies no hundred-fold scaling and no display format, so the value on the wire is a fraction between zero and one: reconciled against the product on a live tenant, 33,721.5 over 98,007 gives 0.3441, which the product renders as 34.41%. Because it is a ratio, the numerator and denominator are returned alongside it so a period move can be decomposed.",
  "numerator": "average daily AI Overview visibility for the domain",
  "denominator": "average daily count of observed results pages carrying an AI Overview",
  "aggregation": "Never averaged across slices, recompute from the numerator and denominator, which are returned for exactly this reason.",
  "grain": "One segment × period × medium, segment-level only.",
  "dimensions": [
    "competitor domain",
    "intent",
    "brand",
    "country",
    "device"
  ],
  "requiredFilters": [
    "segment_id",
    "selected_period",
    "serp_feature_filter"
  ],
  "sources": [
    "rank-tracking"
  ],
  "reports": [
    "ai-overview-report",
    "ctr-opportunity-report",
    "search-opportunity-report"
  ],
  "skills": [
    "serp-feature-watch",
    "ai-vs-traditional-gap",
    "competitor-deep-dive",
    "aeo-audit"
  ],
  "verbs": [
    "competitive_overview",
    "competitive_trends"
  ],
  "rungs": [
    "R2"
  ],
  "levers": [
    "L2",
    "L3"
  ],
  "questions": [
    "How often do we appear in Google's AI Overviews for this segment?",
    "Which rivals appear in more AI Overviews than we do?",
    "Is our AI Overview presence trending up?"
  ],
  "interpretation": "This is presence in Google's on-page answer box for tracked demand, a results-page feature, measured on the same observation as the rest of the competitive family. It says nothing about whether an answer engine cites you, and the two should never be added, averaged, or described in one sentence without naming both surfaces.",
  "caveats": [
    "The value on the wire is a fraction between zero and one with no display format attached. Anything that prints it as a percentage without multiplying by a hundred understates it a hundredfold.",
    "The layer that decides units classifies metrics by name and files this one with the already-0 to 100 percentage family, so a 0.3441 fraction currently renders as 0.34%. Read the fraction, not the rendered figure, until that classification is corrected.",
    "Both sides of the ratio are per-day averages, so this is a ratio of averages rather than a period total over a period total.",
    "Google's on-SERP AI Overview is a different surface from answer-engine citation, measured on a different dataset. The product keeps them apart deliberately and so must any report.",
    "Without the results-page feature filter the read spans all results pages and returns a materially different, wrong figure; the verbs inject it on every AI Overview read.",
    "On this family the competitive verbs apply intent and brand as plain dimension filters, not through the re-weighting filter parameters the market-share verbs use, so a filtered AI Overview read and a filtered share read are not filtered the same way.",
    "Segment-level only: keyword, page and category drills are refused rather than approximated.",
    "Both sides of the ratio move over a period, so a percentage move is not attributable until the numerator and denominator are read separately."
  ],
  "freshness": "~1 day behind, Daily observation, available the following day.",
  "failureModes": [
    "Publishing the raw fraction as though it were already a percentage, or quoting the rendered figure as the rate.",
    "Presenting it as an AI-citation figure, or blending it into an AI-visibility headline.",
    "Comparing periods on the rate alone when the count of AI Overview pages itself changed."
  ],
  "notSameAs": [
    {
      "slug": "ai-citation-rate",
      "why": "This is Google's on-SERP answer box, observed on the competitive results-page explore; that is an answer engine citing a URL, observed by prompting the engines. Different surfaces, different explores, different mechanics, the sharpest boundary in the product, and neither substitutes for the other."
    },
    {
      "slug": "ai-overview-serp-count",
      "why": "That count is this rate's denominator, a per-day average of the results-page population, not a presence rate."
    },
    {
      "slug": "ai-citation-count",
      "why": "A citation is an answer engine sourcing your URL; AI Overview inclusion is presence in Google's on-SERP answer box on a different dataset. The two are named separately every time they could be confused.",
      "mirroredFrom": "ai-citation-count"
    },
    {
      "slug": "ai-share-of-voice",
      "why": "Share of voice is measured on answer-engine responses; AI Overview inclusion is Google's on-SERP feature on a different dataset. Neither is folded into the other.",
      "mirroredFrom": "ai-share-of-voice"
    },
    {
      "slug": "cited-page-citation-count",
      "why": "A cited page is a URL an answer engine sourced; AI Overview inclusion is presence in Google's on-SERP answer box, measured on a different dataset. The verb descriptions open by disclaiming the swap.",
      "mirroredFrom": "cited-page-citation-count"
    },
    {
      "slug": "ai-overview-page-impressions",
      "why": "Inclusion is a presence rate over observed AI Overview pages; this is an average daily page count and is not that rate's numerator.",
      "mirroredFrom": "ai-overview-page-impressions"
    },
    {
      "slug": "ai-overview-daily-visibility",
      "why": "This is the rate's numerator, not the rate. On its own it cannot say how often you appear.",
      "mirroredFrom": "ai-overview-daily-visibility"
    },
    {
      "slug": "featured-snippet-ownership",
      "why": "Both sit above the blue links on Google's results page, but a featured snippet is an extracted passage from one ranked page while an AI Overview is a generated answer; they are separate measures on separate contracts.",
      "mirroredFrom": "featured-snippet-ownership"
    }
  ],
  "related": [
    "ai-overview-page-impressions",
    "ai-overview-daily-visibility",
    "ai-overview-serp-count",
    "featured-snippet-ownership"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}