{
  "slug": "aio-haircut",
  "name": "AI-Overview haircut",
  "aliases": [
    "AIO haircut",
    "AI Overview discount"
  ],
  "definition": "The flat discount applied to modeled click upside to account for an AI Overview absorbing clicks that would otherwise reach an organic result.",
  "category": "Content opportunity",
  "type": "rate",
  "unit": "share of the modeled gain discounted (0 to 1); the shipped default is 0.3",
  "direction": "neutral",
  "verification": "review",
  "aggregation": "A single setting applied uniformly to every candidate in a run; it is not derived from the data being analysed.",
  "grain": "One run of the striking-distance analysis.",
  "dimensions": [],
  "requiredFilters": [],
  "sources": [
    "search-console"
  ],
  "reports": [
    "content-decay-report",
    "ctr-opportunity-report",
    "search-opportunity-report"
  ],
  "skills": [
    "striking-distance-sprint",
    "ai-vs-traditional-gap"
  ],
  "verbs": [
    "striking_distance"
  ],
  "rungs": [
    "R2"
  ],
  "levers": [
    "L3",
    "L7"
  ],
  "questions": [
    "How much do AI Overviews reduce the upside on these keywords?",
    "What discount is applied to striking-distance estimates?"
  ],
  "caveats": [
    "Caller-settable anywhere between 0 and 1, so two runs of the same worklist can disagree entirely on magnitude while agreeing on order.",
    "Applied uniformly because there is no per-keyword AI Overview flag on this data; it is a stated approximation in the code, not a measurement.",
    "AI Overview presence measured elsewhere in the product is on-results-page inclusion, a different surface from answer-engine citation, neither of them feeds this discount."
  ],
  "freshness": "1 to 2 days behind, Google's own reporting lag. Any answer touching the last 48 hours says so on the card.",
  "failureModes": [
    "Quoting the default as an observed AI Overview effect for a specific site.",
    "Tuning the discount until a worklist reaches a desired total."
  ],
  "notSameAs": [],
  "related": [
    "potential-clicks-adjusted",
    "potential-clicks-raw"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}