{
  "slug": "featured-snippet-ownership",
  "name": "Featured-snippet ownership",
  "aliases": [
    "Snippet owner count",
    "Who owns the answer box"
  ],
  "definition": "Which domain holds the featured snippet on a tracked results page, and how many snippets each domain holds across a segment.",
  "category": "Competitive SERP",
  "type": "raw measure",
  "unit": "featured snippets held",
  "direction": "higher-better",
  "verification": "review",
  "aggregation": "Would be a count across the segment's observed results pages, were the per-domain split available.",
  "grain": "One segment × period × medium; a per-domain grain does not currently exist.",
  "dimensions": [
    "intent",
    "brand",
    "country",
    "device"
  ],
  "requiredFilters": [
    "segment_id",
    "selected_period",
    "source_medium"
  ],
  "sources": [
    "rank-tracking"
  ],
  "reports": [
    "ai-overview-report"
  ],
  "skills": [
    "serp-feature-watch",
    "competitor-deep-dive"
  ],
  "verbs": [
    "competitive_overview",
    "competitive_trends"
  ],
  "rungs": [
    "R2"
  ],
  "levers": [
    "L3"
  ],
  "questions": [
    "Who owns the featured snippets on our tracked demand?",
    "Are we losing snippets to a rival?"
  ],
  "caveats": [
    "The family is gated in code: both competitive verbs throw a not-yet-supported error before any read rather than returning an aggregate figure dressed as a competitive one.",
    "The owner-count field exists on the results-page dataset only as an aggregate. It counts distinct owner-and-page pairs across every owner, with no per-competitor domain dimension anywhere that was found, so it can never be split into yours and theirs.",
    "The second field name that would have carried per-domain snippet totals is recorded in the registry as a phantom. It does exist in the semantic layer, but on the customer-category dataset, which carries neither an owner dimension nor competitor columns, so it is a phantom for the dataset this family actually reads.",
    "The per-competitor split most likely needs a semantic-layer addition rather than a query change."
  ],
  "freshness": "~1 day behind, Daily observation, available the following day.",
  "failureModes": [
    "Reporting the aggregate owner count as \"our snippets\".",
    "Inferring a rival's snippet holdings from an aggregate that has no owner dimension."
  ],
  "notSameAs": [
    {
      "slug": "ai-overview-inclusion",
      "why": "Both sit above the blue links on Google's results page, but a featured snippet is an extracted passage from one ranked page while an AI Overview is a generated answer; they are separate measures on separate contracts."
    }
  ],
  "related": [
    "ai-overview-inclusion",
    "serp-brand-mentions"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}