{
  "slug": "market-share-table-clicks",
  "name": "Market-share-table clicks",
  "aliases": [
    "total_clicks on the share table",
    "Tracked clicks"
  ],
  "definition": "The click count carried on the market-share family itself, covering only the scraped keyword and page rows that table holds.",
  "category": "Search market share",
  "type": "raw measure",
  "unit": "clicks",
  "direction": "higher-better",
  "verification": "review",
  "aggregation": "Summable within the table's own rows only; it does not reconcile to the search-analytics click total for the same period.",
  "grain": "One segment × period × medium, at the grain of the read.",
  "dimensions": [
    "intent",
    "brand",
    "keyword",
    "page",
    "country",
    "device"
  ],
  "requiredFilters": [
    "segment_id",
    "selected_period",
    "source_medium"
  ],
  "sources": [
    "rank-tracking",
    "search-console"
  ],
  "reports": [
    "monthly-executive-search-report",
    "search-market-share-report",
    "serp-volatility-report"
  ],
  "skills": [
    "market-share-review",
    "quattr-troubleshooter"
  ],
  "verbs": [
    "growth_vs_market_share",
    "market_share_breakdown",
    "market_share_query"
  ],
  "rungs": [
    "R2"
  ],
  "levers": [
    "L2"
  ],
  "questions": [
    "Why are the clicks next to our share smaller than the search-analytics number?",
    "Which click figure should a report use beside search market share?"
  ],
  "caveats": [
    "Live-verified as a material undercount against the certified whole-site total for the same week, roughly 58% of it, because the table covers only scraped keyword and page rows.",
    "It fails to compile at all at the coarser grains, so the verbs guard those combinations with a stated error rather than surfacing a warehouse fault, with one deliberate exemption: the default full-domain summary is allowed through, because its share read selects no clicks and the click figure comes from a separate search-analytics read.",
    "Whole-domain click reads are routed to the search-analytics source instead, and the payload states which source produced the number.",
    "On a tracked segment the whole-domain alternative would overstate, so those segments keep this segment-scoped figure, labelled, not silently swapped."
  ],
  "freshness": "1 to 2 days behind, Google's own reporting lag. Any answer touching the last 48 hours says so on the card. (The slower of the two sources this metric spans; the share side updates about a day behind.)",
  "failureModes": [
    "Pairing this figure with a whole-domain click total in the same table.",
    "Explaining the shortfall as a data outage rather than as the table's row coverage."
  ],
  "notSameAs": [],
  "related": [
    "search-market-share",
    "search-market-share-change"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}