{
  "slug": "outgoing-internal-links",
  "name": "Outgoing internal links",
  "aliases": [
    "Outlinks",
    "Canonical links from a page"
  ],
  "definition": "How many internal links a URL points at.",
  "category": "Crawl and logs",
  "type": "raw measure",
  "unit": "internal links",
  "direction": "neutral",
  "verification": "inferred",
  "aggregation": "A per-URL attribute from the crawl graph, returned alongside the incoming count so the two sides of a page's linking position can be read together.",
  "grain": "One value per crawled URL.",
  "dimensions": [
    "url"
  ],
  "requiredFilters": [],
  "sources": [
    "site-crawl"
  ],
  "reports": [
    "internal-linking-report",
    "technical-seo-audit-report"
  ],
  "skills": [
    "linking-opportunity-review",
    "technical-health-audit"
  ],
  "verbs": [
    "internal_link_flow"
  ],
  "rungs": [
    "R1",
    "R2"
  ],
  "levers": [
    "L4"
  ],
  "questions": [
    "Which pages distribute the most internal links?",
    "Where does link equity pool?"
  ],
  "interpretation": "The supply side of internal linking: which pages are handing out links, as opposed to receiving them. Pages with many outgoing links and few incoming ones are usually hubs; the reverse pattern is usually a destination that nothing routes onward from.",
  "caveats": [
    "A passthrough of a crawler-produced column; the crawler's link-counting rules are not readable in the semantic layer.",
    "It is a count, not a weighting, it says nothing about where the links point or how prominent they are on the page.",
    "The list is capped and sorted by the INCOMING count, so it is not a ranking of the biggest link sources.",
    "A crawl is a snapshot on its own schedule."
  ],
  "freshness": "per crawl schedule, cadence is set per site; the card names the crawl it read.",
  "failureModes": [
    "Reading a high outgoing count as authority distribution without knowing the targets.",
    "Assuming the returned list is sorted by this field, it is sorted by incoming links."
  ],
  "notSameAs": [
    {
      "slug": "incoming-internal-links",
      "why": "Outgoing counts links a page gives; incoming counts links it receives. Only the incoming count drives the orphan test."
    }
  ],
  "related": [
    "incoming-internal-links",
    "crawl-depth"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}