{
  "slug": "paid-clicks",
  "name": "Paid clicks",
  "aliases": [
    "Ad clicks"
  ],
  "definition": "The number of clicks your search ads received over the period.",
  "category": "Paid search",
  "type": "raw measure",
  "unit": "clicks",
  "direction": "higher-better",
  "verification": "review",
  "aggregation": "Sums across rows.",
  "grain": "One number per date range, or one row per group_by value.",
  "dimensions": [
    "keyword",
    "campaign_keyword",
    "page",
    "adgroup_name",
    "campaign_name",
    "campaign_type",
    "intent",
    "category",
    "country",
    "device"
  ],
  "requiredFilters": [
    "date_range"
  ],
  "sources": [
    "google-ads"
  ],
  "reports": [
    "paid-organic-overlap-report",
    "paid-search-performance-report"
  ],
  "skills": [
    "paid-efficiency-review",
    "paid-organic-balance"
  ],
  "verbs": [
    "paid_search_overview",
    "paid_organic_overlap"
  ],
  "rungs": [
    "R5",
    "R2"
  ],
  "levers": [
    "L8"
  ],
  "questions": [
    "How many paid clicks did we buy?",
    "Which keywords drive the most paid clicks?"
  ],
  "caveats": [
    "Paid clicks and organic clicks are different lenses and are never summed silently.",
    "Whole-domain only; a segment argument is ignored.",
    "The underlying field name carries a cost-per-click token even though the measure is a click count."
  ],
  "freshness": "~1 day behind, Ads reporting settles overnight; same-day spend is provisional.",
  "failureModes": [
    "Adding paid clicks to Search Console organic clicks to make a traffic total.",
    "Any consumer that formats this metric by name will render a click count with a currency symbol."
  ],
  "notSameAs": [
    {
      "slug": "paid-average-cpc",
      "why": "One is a count of clicks, the other is the price of a click. The underlying field names look alike, which is exactly why they are kept apart here."
    }
  ],
  "related": [
    "paid-average-cpc",
    "paid-impressions",
    "paid-ctr"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}