{
  "slug": "potential-clicks-adjusted",
  "name": "Potential clicks, AI-Overview-adjusted",
  "aliases": [
    "Adjusted upside clicks",
    "Haircut upside"
  ],
  "definition": "The modeled click upside of a rank nudge after a flat discount is applied for AI Overviews absorbing clicks, the figure the striking-distance worklist is ranked on.",
  "category": "Content opportunity",
  "type": "derived metric",
  "unit": "clicks over the window (modeled, discounted)",
  "direction": "higher-better",
  "verification": "review",
  "aggregation": "Row-level, and the sort key for the returned candidate list.",
  "grain": "One keyword × one page × the window.",
  "dimensions": [
    "query",
    "page",
    "brand",
    "intent",
    "device"
  ],
  "requiredFilters": [
    "date range"
  ],
  "sources": [
    "search-console"
  ],
  "reports": [
    "content-decay-report",
    "search-opportunity-report"
  ],
  "skills": [
    "striking-distance-sprint"
  ],
  "verbs": [
    "striking_distance"
  ],
  "rungs": [
    "R2"
  ],
  "levers": [
    "L3",
    "L7"
  ],
  "questions": [
    "What should we push next for the fastest click wins?",
    "Rank our striking-distance keywords by realistic upside"
  ],
  "caveats": [
    "The discount is uniform across candidates because the underlying data carries no per-keyword AI Overview flag, the code states this rather than implying it.",
    "The ordering of the worklist is unaffected by a flat discount; only the magnitudes move. Two runs with different discount settings produce the same order and different numbers.",
    "An AI Overview can erase the modeled gain entirely on a results page it dominates, which a percentage discount cannot express."
  ],
  "freshness": "1 to 2 days behind, Google's own reporting lag. Any answer touching the last 48 hours says so on the card.",
  "failureModes": [
    "Presenting the adjusted number as a forecast of traffic.",
    "Comparing adjusted figures across runs that used different discount settings.",
    "Reading the discount as a measured AI Overview effect for this site."
  ],
  "notSameAs": [],
  "related": [
    "potential-clicks-raw",
    "aio-haircut",
    "ctr-gain"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}