{
  "slug": "serp-brand-coverage",
  "name": "Brand coverage",
  "aliases": [
    "brand_coverage"
  ],
  "definition": "A coverage measure on the brand-mention dataset describing how widely a brand appears across a segment's observed results pages.",
  "category": "Competitive SERP",
  "type": "raw measure",
  "unit": "not established",
  "direction": "neutral",
  "verification": "review",
  "aggregation": "Not established.",
  "grain": "One domain × segment × period × medium.",
  "dimensions": [
    "competitor domain",
    "intent",
    "brand"
  ],
  "requiredFilters": [
    "segment_id",
    "selected_period",
    "source_medium"
  ],
  "sources": [
    "rank-tracking"
  ],
  "reports": [
    "ai-overview-report"
  ],
  "skills": [
    "serp-feature-watch",
    "competitor-deep-dive"
  ],
  "verbs": [
    "competitive_overview",
    "competitive_trends"
  ],
  "rungs": [
    "R4"
  ],
  "levers": [
    "L6"
  ],
  "questions": [
    "How widely does our brand appear across these results pages?"
  ],
  "caveats": [
    "Neither the unit nor the direction can be established. The field name is all that is pinned, and a search of every semantic-layer file finds no measure of that name at all.",
    "The only unit it would receive today comes from name matching in the formatting layer, which files anything containing the word coverage with the already-0 to 100 percentage family. That is a naming rule, not evidence of a scale.",
    "It is a non-default sub-metric of a family the verbs gate before any read.",
    "The type recorded here is provisional and may change once the measure is reconciled."
  ],
  "freshness": "~1 day behind, Daily observation, available the following day.",
  "failureModes": [
    "Rendering it as a percentage on the strength of the word coverage.",
    "Comparing it across domains before the scale is known."
  ],
  "notSameAs": [
    {
      "slug": "serp-brand-mentions",
      "why": "Mentions are a count of occurrences; coverage claims to describe spread across pages, and the two cannot be derived from each other until the coverage scale is defined."
    }
  ],
  "related": [
    "serp-brand-mentions",
    "serp-sentiment-share"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}