{
  "slug": "total-value",
  "name": "Total value",
  "aliases": [
    "Goal value"
  ],
  "definition": "The summed value your analytics configuration assigns to the events it recorded in the period.",
  "category": "Web analytics and conversions",
  "type": "monetary",
  "unit": "value in the currency configured in your analytics property",
  "direction": "higher-better",
  "verification": "verified",
  "calculation": "A sum of the total-value column supplied by the analytics export, with nulls read as zero.",
  "aggregation": "Sums across rows.",
  "grain": "One number per date range and medium, or one row per breakdown value.",
  "dimensions": [
    "country",
    "device",
    "page",
    "keyword",
    "source_medium",
    "intent",
    "category"
  ],
  "requiredFilters": [
    "date_range"
  ],
  "sources": [
    "web-analytics"
  ],
  "reports": [
    "search-to-revenue-report"
  ],
  "skills": [
    "search-to-revenue",
    "monthly-exec-review"
  ],
  "verbs": [
    "web_analytics_overview",
    "conversions_overview"
  ],
  "rungs": [
    "R5"
  ],
  "levers": [],
  "questions": [
    "What value did organic traffic generate?"
  ],
  "interpretation": "Whatever your analytics property was configured to call value, assigned goal values, event values, or both. It is only as meaningful as that configuration, which is why it is reported beside transaction revenue rather than instead of it.",
  "caveats": [
    "The composition of value is set in your analytics property and is not visible here; two accounts' totals are not comparable.",
    "Value and transaction revenue are separate columns and are never added together.",
    "Whole-domain only today.",
    "The conversions tool's default scope is All traffic sources with the search type pinned to web, so an unqualified total is an all-source total, not an organic one."
  ],
  "freshness": "loads nightly, a same-day question gets yesterday's number, labelled as yesterday's.",
  "failureModes": [
    "Adding total value to transaction revenue to make a revenue figure."
  ],
  "notSameAs": [
    {
      "slug": "transaction-revenue",
      "why": "Revenue is money from recorded transactions; total value is whatever the analytics configuration assigns to events, which may include non-purchase goals."
    }
  ],
  "related": [
    "transaction-revenue",
    "transactions",
    "conversions-count"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}