{
  "slug": "transactions",
  "name": "Transactions",
  "aliases": [
    "Purchases",
    "Orders"
  ],
  "definition": "The number of completed transactions recorded by your web-analytics source in the period.",
  "category": "Web analytics and conversions",
  "type": "raw measure",
  "unit": "transactions",
  "direction": "higher-better",
  "verification": "verified",
  "calculation": "A sum of the transactions column supplied by the analytics export, with nulls read as zero.",
  "aggregation": "Sums across rows.",
  "grain": "One number per date range and medium, or one row per breakdown value.",
  "dimensions": [
    "country",
    "device",
    "page",
    "keyword",
    "source_medium",
    "intent",
    "category"
  ],
  "requiredFilters": [
    "date_range"
  ],
  "sources": [
    "web-analytics"
  ],
  "reports": [
    "search-to-revenue-report"
  ],
  "skills": [
    "search-to-revenue",
    "monthly-exec-review"
  ],
  "verbs": [
    "conversions_overview",
    "web_analytics_overview",
    "pop_significance",
    "funnel_dropoff"
  ],
  "rungs": [
    "R5"
  ],
  "levers": [],
  "questions": [
    "How many orders came from organic search?",
    "Transactions by landing page?"
  ],
  "interpretation": "The narrowest and least ambiguous outcome in the set, a completed purchase, not a configured goal. It is the natural bottom step of a macro funnel that runs sessions to conversions to transactions.",
  "caveats": [
    "Transactions are a subset of conversions in most configurations, so they are never added to the conversion count.",
    "Whole-domain only today.",
    "The conversions tool's default scope is All traffic sources with the search type pinned to web, not organic."
  ],
  "freshness": "loads nightly, a same-day question gets yesterday's number, labelled as yesterday's.",
  "failureModes": [
    "Adding transactions to conversions to make an outcome total."
  ],
  "notSameAs": [
    {
      "slug": "conversions-count",
      "why": "Conversions cover every configured goal; transactions are completed purchases only. In most configurations transactions are already inside the conversion count."
    }
  ],
  "related": [
    "transaction-revenue",
    "conversions-count",
    "funnel-dropoff-rate"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}