{
  "slug": "unique-pageviews",
  "name": "Unique pageviews",
  "aliases": [
    "Unique page views"
  ],
  "definition": "The number of visits during which a page was viewed at least once, summed across the pages in scope.",
  "category": "Web analytics and conversions",
  "type": "raw measure",
  "unit": "unique pageviews",
  "direction": "higher-better",
  "verification": "verified",
  "calculation": "A sum of the unique-pageviews column supplied by the analytics export, with nulls read as zero.",
  "aggregation": "Sums across rows. Because uniqueness is already resolved per row before the sum, a site total is a sum of per-page uniques and not a site-level distinct count.",
  "grain": "One number per date range, or one row per breakdown value.",
  "dimensions": [
    "country",
    "device",
    "page",
    "keyword",
    "source_medium",
    "intent",
    "category"
  ],
  "requiredFilters": [
    "date_range"
  ],
  "sources": [
    "web-analytics"
  ],
  "reports": [
    "ai-referral-traffic-report"
  ],
  "skills": [
    "search-to-revenue"
  ],
  "verbs": [
    "web_analytics_overview",
    "pop_significance",
    "funnel_dropoff"
  ],
  "rungs": [
    "R5"
  ],
  "levers": [],
  "questions": [
    "How many unique pageviews did our content get?",
    "Which pages are viewed most?"
  ],
  "interpretation": "Content consumption at page grain. It is the right denominator for page-level engagement questions and the wrong one for site-level reach, because summing per-page uniques counts a visitor once per page they saw.",
  "caveats": [
    "A site total is a sum of per-page uniques, so a visitor who viewed five pages contributes five.",
    "Nulls are read as zero.",
    "Whole-domain only today."
  ],
  "freshness": "loads nightly, a same-day question gets yesterday's number, labelled as yesterday's.",
  "failureModes": [
    "Presenting a summed unique-pageview total as a reach or audience-size number."
  ],
  "notSameAs": [
    {
      "slug": "sessions",
      "why": "Sessions are an approximate distinct count of visits; unique pageviews are a sum of per-page uniques. One visit can contribute many unique pageviews."
    }
  ],
  "related": [
    "sessions",
    "average-time-on-page"
  ],
  "workflows": [],
  "lastVerified": "2026-08-04"
}