{
  "slug": "ai-referral-traffic-report",
  "name": "AI referral traffic report",
  "aliases": [
    "AI sessions report",
    "Assistant referral report",
    "Generative AI traffic",
    "LLM referral traffic"
  ],
  "audience": "In-house strategist",
  "job": "Measure the sessions and conversions that AI assistants actually send, so citation work can be tied to an outcome.",
  "cadence": "Monthly",
  "summary": "Being cited is R3; being visited is R5. This report reads the analytics side, sessions arriving from AI assistant referrers, which pages they land on, and whether they convert, and sits next to the AI visibility report as its outcome half. Volumes are small in absolute terms for most sites, which is exactly why it is reported as a trend with its own scale rather than as a share of total traffic.",
  "headline": [
    "ai-referral-sessions",
    "ai-referral-conversions",
    "ai-referral-conversion-rate",
    "ai-referral-session-change"
  ],
  "diagnostic": [
    "ai-referral-source-split",
    "sessions",
    "users",
    "conversions-count",
    "conversion-rate",
    "unique-pageviews",
    "transaction-revenue",
    "cited-page-citation-count"
  ],
  "guardrail": [
    "real-noise-verdict",
    "practical-effect-magnitude",
    "conversion-rate-change",
    "pop-delta-pct"
  ],
  "sources": [
    "web-analytics",
    "ai-visibility"
  ],
  "skills": [
    "search-to-revenue",
    "ai-citation-monitoring",
    "cross-domain-correlator"
  ],
  "rungs": [
    "R5"
  ],
  "questions": [
    "How much traffic do AI assistants send us?",
    "Do AI referral visits convert?",
    "Which pages do AI assistants send people to?",
    "Is AI referral traffic growing?"
  ],
  "workflows": [
    "ai-assistant-referrals",
    "rank-without-revenue"
  ],
  "caveats": "AI referral traffic depends entirely on how the analytics property classifies those referrers; assistants that strip or rewrite the referrer are invisible here, so this is a floor and not a total. Session counts are small enough that week-over-week percentage swings are usually noise, report the trend. Cited pages and landing pages are different lists and will not match.",
  "verification": "review",
  "lastVerified": "2026-08-04"
}