{
  "slug": "cannibalization-report",
  "name": "Cannibalization report",
  "aliases": [
    "Keyword cannibalisation",
    "Self-competition report",
    "Overlapping pages report",
    "Consolidation candidates"
  ],
  "audience": "Content lead",
  "job": "Surface queries where more than one of your own pages competes, and flag which pairs are worth consolidating.",
  "cadence": "Quarterly",
  "summary": "Queries where two or more of your URLs take impressions and rank positions, with the impression split, the position each page holds, and how stable the split is over time. Multiple pages on one query is not automatically a fault, different intents legitimately share vocabulary, so every candidate is presented for review with the intent caveat attached rather than as a defect.",
  "headline": [
    "unique-keywords",
    "unique-pages",
    "clicks"
  ],
  "diagnostic": [
    "impressions",
    "ctr",
    "avg-position",
    "ranking-movement",
    "pop-delta"
  ],
  "guardrail": [
    "keyword-page-click-coverage",
    "real-noise-verdict",
    "practical-effect-magnitude"
  ],
  "sources": [
    "search-console"
  ],
  "skills": [
    "cannibalization-check",
    "content-decay-refresh",
    "linking-opportunity-review"
  ],
  "rungs": [
    "R2"
  ],
  "questions": [
    "Are our pages competing with each other?",
    "Which queries have more than one of our URLs ranking?",
    "Should we consolidate these pages?",
    "Is this cannibalisation or two different intents?"
  ],
  "workflows": [
    "keyword-coverage-gap",
    "subpage-portfolio-audit"
  ],
  "caveats": "Two pages on one query is evidence of overlap, not proof of harm, a commercial page and a guide answering the same phrase are often both correct. Rotation between URLs across days is normal for Google and should not be read as instability. Consolidation is irreversible in practice, so treat every row as a review candidate and check intent before merging.",
  "verification": "verified",
  "lastVerified": "2026-08-04"
}