{
  "slug": "competitor-search-report",
  "name": "Competitor search report",
  "aliases": [
    "Competitive landscape report",
    "Competitor battlecard",
    "Keyword gap report",
    "Ranking factor benchmark",
    "Rival benchmark"
  ],
  "audience": "In-house strategist",
  "job": "Profile named rivals, where they outrank you, what they rank with, and what their pages do differently, so content and technical work can be aimed.",
  "cadence": "Monthly",
  "summary": "The per-rival profile, as distinct from the aggregate share number: which keywords each competitor wins, where you win, where neither of you ranks, and how their ranking pages compare on measurable page attributes. Publisher and community domains are treated as competitors here too, since they take page-one real estate on the same demand. The output is a target list, not a standing.",
  "headline": [
    "losing-keywords",
    "winning-keywords",
    "not-ranked-keywords",
    "keyword-rank-gap"
  ],
  "diagnostic": [
    "our-rank",
    "best-competitor-rank",
    "head-to-head-rank-gap",
    "avg-rank-vs-competitors",
    "overall-average-rank",
    "competitor-share-by-rank-bucket",
    "impressions",
    "clicks"
  ],
  "guardrail": [
    "total-daily-market-share",
    "ranked-keyword-count",
    "ranked-page-count",
    "real-noise-verdict"
  ],
  "sources": [
    "rank-tracking",
    "search-console",
    "site-crawl"
  ],
  "skills": [
    "competitor-deep-dive",
    "keyword-gap-audit",
    "market-share-review"
  ],
  "rungs": [
    "R2",
    "R3"
  ],
  "questions": [
    "Where do competitors outrank us?",
    "What keywords do they rank for that we do not?",
    "Which rivals actually own page one for our terms?",
    "How do their ranking pages differ from ours?"
  ],
  "workflows": [
    "ai-rivals-benchmark",
    "keyword-coverage-gap",
    "keyword-rank-duel",
    "competitor-movers-deck",
    "page-niche-share",
    "subpage-portfolio-audit"
  ],
  "caveats": "The competitor set is configured per segment and the column-to-domain mapping is not fixed across segments, resolve which domain is which before quoting a rival by name. Gaps found against a community or publisher domain usually are not addressable with a competing page; say so instead of putting them on the content list. Ranking-factor comparisons describe correlation on observed pages, never a ranking cause.",
  "verification": "verified",
  "lastVerified": "2026-08-04"
}