{
  "slug": "content-performance-report",
  "name": "Content performance report",
  "aliases": [
    "Page performance report",
    "Blog performance report",
    "Article performance report",
    "Content scorecard"
  ],
  "audience": "Content lead",
  "job": "Tell the content team which published pages earn search demand and which do not, at the grain they actually publish in.",
  "cadence": "Monthly",
  "summary": "The page-level index rolled up the way content is planned, by section, template, topic or publication cohort, with clicks, impressions, position and conversions per page. It is the report that turns 'organic is up' into 'these twelve pages did it'. Newly published cohorts are tracked from launch so a publishing programme can be judged on its own pages rather than on site totals.",
  "headline": [
    "clicks",
    "impressions",
    "avg-position",
    "unique-pages"
  ],
  "diagnostic": [
    "ctr",
    "pop-delta",
    "pop-delta-pct",
    "unique-keywords",
    "sessions",
    "conversions-count",
    "per-goal-conversions",
    "conversion-rate"
  ],
  "guardrail": [
    "keyword-page-click-coverage",
    "real-noise-verdict",
    "practical-effect-magnitude"
  ],
  "sources": [
    "search-console",
    "web-analytics"
  ],
  "skills": [
    "content-decay-refresh",
    "weekly-search-report",
    "cannibalization-check",
    "chart-composer"
  ],
  "rungs": [
    "R2",
    "R5"
  ],
  "questions": [
    "Which of our pages get the most search traffic?",
    "How is the blog performing in search?",
    "Did the pages we published last quarter work?",
    "Which pages get impressions but no clicks?"
  ],
  "workflows": [
    "subpage-portfolio-audit",
    "impressions-without-clicks",
    "rank-without-revenue"
  ],
  "caveats": "Search Console reports on canonical URLs, so parameterised and variant URLs roll up in ways that surprise people comparing against the CMS list, state the normalisation rule. New pages need weeks of data before an absence of clicks means anything. The BigQuery Search Console export returns far more URLs than the API for large sites; page counts are not comparable across the two sources.",
  "verification": "inferred",
  "lastVerified": "2026-08-04"
}