{
  "slug": "internal-linking-report",
  "name": "Internal linking report",
  "aliases": [
    "Link equity report",
    "Orphan page report",
    "Site architecture report",
    "Linking worklist"
  ],
  "audience": "SEO lead",
  "job": "Produce a ranked list of internal linking moves, under-linked valuable pages and orphans worth rescuing.",
  "cadence": "Quarterly",
  "summary": "Where internal links point versus where search value sits: pages carrying impressions and conversions but few incoming links, orphaned pages that no navigation reaches, and the templates that concentrate links on low-value destinations. The output is a set of specific linking moves ordered by the value behind the target page.",
  "headline": [
    "incoming-internal-links",
    "outgoing-internal-links",
    "crawl-depth"
  ],
  "diagnostic": [
    "unique-pages",
    "clicks",
    "impressions",
    "conversions-count",
    "indexability-flags"
  ],
  "guardrail": [
    "unique-pages-crawled-by-bots",
    "bot-hits",
    "practical-effect-magnitude"
  ],
  "sources": [
    "site-crawl",
    "search-console"
  ],
  "skills": [
    "linking-opportunity-review",
    "technical-health-audit"
  ],
  "rungs": [
    "R1",
    "R2"
  ],
  "questions": [
    "Which valuable pages have too few internal links?",
    "Do we have orphan pages worth rescuing?",
    "Where should we add internal links first?",
    "Is link equity pooling on the wrong pages?"
  ],
  "workflows": [
    "subpage-portfolio-audit"
  ],
  "caveats": "Link counts come from a crawl with a defined start point and depth, so navigation reachable only from unusual entry points can look orphaned when it is not. A low inlink count is only interesting where search value sits behind the page, rank by value, never by link count. No standing dashboard evidence exists for this deliverable, so present it as an assembled analysis rather than an established report.",
  "verification": "review",
  "lastVerified": "2026-08-04"
}