{
  "slug": "monthly-executive-search-report",
  "name": "Monthly executive search report",
  "aliases": [
    "SEO executive report",
    "Monthly business review, search",
    "Board deck numbers",
    "Monthly overall scorecard",
    "Leadership readout"
  ],
  "audience": "CMO",
  "job": "Put the month's search outcome in front of leadership in business language, with every claim significance-gated before it enters a deck.",
  "cadence": "Monthly",
  "summary": "The month-end leadership readout: demand captured, market position against the tracked competitive set, AI-search standing, and the revenue-adjacent outcome, four numbers, each with a trend and a verdict. It deliberately runs at a coarser grain than the weekly report, because the decision it supports is budget and priority, not this week's worklist. Year-over-year sits alongside month-over-month so seasonal swings are not read as performance.",
  "headline": [
    "clicks",
    "search-market-share",
    "ai-citation-rate",
    "conversions-count"
  ],
  "diagnostic": [
    "sessions",
    "transaction-revenue",
    "gap-to-leader",
    "market-share-standings-rank",
    "avg-position",
    "ranked-keyword-coverage",
    "pop-delta",
    "conversion-rate"
  ],
  "guardrail": [
    "real-noise-verdict",
    "practical-effect-magnitude",
    "pop-delta-pct",
    "total-daily-market-share",
    "market-share-table-clicks"
  ],
  "sources": [
    "search-console",
    "web-analytics",
    "rank-tracking",
    "ai-visibility"
  ],
  "skills": [
    "monthly-exec-review",
    "significance-referee",
    "search-to-revenue",
    "market-share-review",
    "chart-composer"
  ],
  "rungs": [
    "R2",
    "R3",
    "R5"
  ],
  "questions": [
    "What did search deliver this month?",
    "Are we gaining or losing ground against the field?",
    "What goes in the board deck for search?",
    "Is the month-over-month change real or seasonal?"
  ],
  "workflows": [
    "share-trajectory-quarter",
    "year-over-year-truth",
    "competitor-movers-deck",
    "conversion-spike-verdict"
  ],
  "caveats": "Month boundaries and the analytics attribution window rarely line up, say which window the conversion number came from. Search market share is CTR-modelled against a tracked competitor set, not a measured share of all search; name the set. Do not blend a Search Console click total and an analytics session total into one 'traffic' number; they count different things.",
  "verification": "verified",
  "lastVerified": "2026-08-04"
}