{
  "slug": "search-market-share-report",
  "name": "Search market share report",
  "aliases": [
    "Share of search report",
    "Market position report",
    "Competitive share overview"
  ],
  "audience": "SEO lead",
  "job": "Establish where you stand against the tracked competitive set and whether your own movement or the market's moved the gap.",
  "cadence": "Weekly",
  "summary": "The market-position index: your CTR-modelled share of tracked demand, the leader, the gap to the leader, and how both moved, sliced by intent, category, language or geography. It answers 'are we winning' at a level the keyword table cannot, and it catches the case that a clicks report hides entirely: growing in absolute clicks while losing share because the category grew faster. It is the single most-run family in the estate.",
  "headline": [
    "search-market-share",
    "gap-to-leader",
    "market-share-leader",
    "search-market-share-change"
  ],
  "diagnostic": [
    "market-share-standings-rank",
    "category-market-share",
    "page-market-share",
    "competitor-share-by-rank-bucket",
    "ranked-keyword-coverage",
    "avg-position",
    "clicks"
  ],
  "guardrail": [
    "total-daily-market-share",
    "market-share-table-clicks",
    "real-noise-verdict",
    "practical-effect-magnitude"
  ],
  "sources": [
    "rank-tracking",
    "search-console"
  ],
  "skills": [
    "market-share-review",
    "competitor-deep-dive",
    "significance-referee",
    "set-analysis-scope"
  ],
  "rungs": [
    "R2"
  ],
  "questions": [
    "What is our search market share and who leads?",
    "Are we gaining or losing share against competitors?",
    "Did we move, or did the market move?",
    "How does our share differ by intent?"
  ],
  "workflows": [
    "market-share-daily",
    "share-by-language",
    "nonbrand-intent",
    "segment-share-drivers",
    "intent-vertical-share",
    "page-niche-share",
    "share-trajectory-quarter",
    "category-decline-verdict"
  ],
  "caveats": "Share is meaningless without a segment, an unsegmented number silently averages across unrelated keyword sets. It is CTR-modelled from ranking position against a tracked competitor set, so it estimates share of that set's demand, not share of all search. The click total carried on the market-share table is a modelled figure and undercounts Search Console clicks materially; quote Search Console for clicks and this report for share.",
  "verification": "verified",
  "lastVerified": "2026-08-04"
}