{
  "slug": "search-opportunity-report",
  "name": "Search opportunity report",
  "aliases": [
    "Striking distance report",
    "Quick wins report",
    "New page backlog",
    "Content gap report",
    "Opportunity explorer"
  ],
  "audience": "SEO lead",
  "job": "Rank this period's addressable upside, near-page-one pushes and uncovered demand, by the clicks each move would return.",
  "cadence": "Monthly",
  "summary": "Two kinds of upside in one ordered list: queries sitting just off page one where an existing page can be pushed, and demand with no dedicated page at all where new content is the move. Each candidate carries the impressions behind it and an estimated click gain, so a fixed content budget can be spent on the largest returns rather than the loudest requests.",
  "headline": [
    "striking-distance-candidates",
    "potential-clicks-adjusted",
    "impressions",
    "not-ranked-keywords"
  ],
  "diagnostic": [
    "avg-position",
    "actual-ctr",
    "expected-ctr",
    "ctr-gain",
    "potential-clicks-raw",
    "clicks",
    "keyword-rank-gap",
    "losing-keywords"
  ],
  "guardrail": [
    "aio-haircut",
    "fallback-ctr-prior",
    "ctr-bucket-support",
    "ai-overview-inclusion"
  ],
  "sources": [
    "search-console",
    "rank-tracking"
  ],
  "skills": [
    "striking-distance-sprint",
    "keyword-gap-audit",
    "ctr-opportunity-audit",
    "set-analysis-scope"
  ],
  "rungs": [
    "R2"
  ],
  "questions": [
    "What are our quick wins this month?",
    "Which keywords are just off page one?",
    "Where do we have demand but no page?",
    "What should we build next?"
  ],
  "workflows": [
    "keyword-coverage-gap",
    "nonbrand-weekly-gainers",
    "impressions-without-clicks",
    "query-family-watch"
  ],
  "caveats": "Projected click gain is modelled from a position-to-CTR curve with a reduction applied where an AI Overview is present; both the curve fallback and the reduction constant are unvalidated, so treat the ranking as an ordering, not a forecast. Keywords with thin impressions dominate percentage-based sorts, apply the volume floor. A gap against a community or publisher domain is often not addressable with a page of your own.",
  "verification": "verified",
  "lastVerified": "2026-08-04"
}