{
  "slug": "search-to-revenue-report",
  "name": "Search to revenue report",
  "aliases": [
    "SEO ROI report",
    "Organic conversion report",
    "Search revenue attribution",
    "Organic business impact"
  ],
  "audience": "CMO",
  "job": "Connect search visibility to the named business goals leadership actually asks about.",
  "cadence": "Monthly",
  "summary": "The R5 report: organic sessions, the conversions and revenue attributed to them, and the pages and query groups behind those outcomes. It runs from the analytics side rather than from Search Console because that is where the goals live, and it names the attribution model in the report rather than in a footnote. The pairing with visibility metrics is what makes 'ranks fine, converts nothing' visible.",
  "headline": [
    "sessions",
    "conversions-count",
    "conversion-rate",
    "transaction-revenue"
  ],
  "diagnostic": [
    "clicks",
    "users",
    "per-goal-conversions",
    "total-value",
    "transactions",
    "funnel-dropoff-rate",
    "ai-referral-conversions",
    "paid-conversions"
  ],
  "guardrail": [
    "conversion-rate-change",
    "real-noise-verdict",
    "practical-effect-magnitude",
    "web-analytics-events"
  ],
  "sources": [
    "web-analytics",
    "search-console"
  ],
  "skills": [
    "search-to-revenue",
    "monthly-exec-review",
    "cross-domain-correlator",
    "significance-referee"
  ],
  "rungs": [
    "R5"
  ],
  "questions": [
    "What did organic search actually bring in?",
    "Which pages convert, not just rank?",
    "What is our organic conversion rate by segment?",
    "Which query groups drive revenue?"
  ],
  "workflows": [
    "rank-without-revenue",
    "conversion-spike-verdict",
    "ai-assistant-referrals"
  ],
  "caveats": "Last-click attribution understates search's role in assisted paths, say which model produced the number before it goes in a deck. Pre-aggregated analytics exports and raw event feeds behave differently: totals from a pre-aggregated feed can be summed, unique-user style measures cannot, and mixing them inflates rates. Search Console clicks and analytics sessions will not reconcile, and presenting them as the same quantity is the most common error in this report.",
  "verification": "verified",
  "lastVerified": "2026-08-04"
}