Author name: Anurag Singhal

Anurag Singhal is the CEO and Founder of Quattr, an AI-powered platform built for brands competing for visibility across Google, ChatGPT, Perplexity, and Gemini. He writes about the structural decisions that determine whether a brand gets found in the AI search era, content architecture, entity clarity, and the systems that make visibility measurable and repeatable at scale.
He holds a BTech and MTech from IIT Delhi and completed the Leading Product Innovation program at Harvard Business School, a combination that shapes how he approaches search: as an engineering and product problem, not a content volume game.
At Realtor.com as Senior Director of Engineering, he led the web, SEO, and AI teams across a 100M+ page content operation serving 75M monthly users:
1. Added 16M monthly visitors from Google search alone
2. Took Realtor.com from a laggard to the #1 organic acquirer of unbranded real estate traffic in the US by 2019
3. Received the CEO's Gold Medal for engineering leadership and unmatched business impact
4. Led Consumer AI, SEO, and Geo/Local Platform teams across web, mobile web, and app
At Quattr, as the CEO and Founder, he has applied that same systems-level thinking to the AI search era:
1. Scaled Quattr's own site from 2K to 100K+ annual organic visitors using the platform
2. Serves Fortune 500 companies and high-growth startups
3. 100% of customers see mentions and traffic increases within weeks of onboarding
4. Raised $7M+ from Emergent Ventures, Neotribe Ventures, and Silicon Valley angels
At Quattr, he focuses on what it takes for a brand to be cited by large language models, not just ranked by algorithms, and how to build the infrastructure to do it at scale.