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Paid search

Paid search optimization, read against your organic rankings

Quattr reads Google Ads beside Search Console: PPC terms you already rank for, cost per conversion by intent, search terms by campaign, paid search market share, A/B tests, and landing pages improved or built. It changes nothing in Google Ads.

Paid reads need Google Ads data in your Quattr account; without it, paid questions are declined with the reason.

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Cost per conversion by intent and category

Paid search · Growth Trends

Conversion cost by intent and category

Chart Google Ads cost per conversion by intent or category: which cost most.

Cost per conversion uses Google Ads conversions, not your analytics goals.

Needs Google Ads data in your Quattr account.

Growth Trends: Google Ads cost per conversion by intent, costliest first

Costliest intent: Learn how it works, $418 per conversion

Campaign keywords to search terms, and back

Paid search · Growth Trends

Campaign keywords and search terms, both ways

Drill a campaign keyword into the search terms that triggered it, or a search term into the campaign keywords that served it. Group them by your own search intents, and compare Branded with Non-Branded searches.

Read-only on Google Ads: you decide which terms to add, exclude or build pages for.

Your search intents, defined in Quattr
Growth Trends: one campaign keyword drilled into its search terms

One campaign keyword, three search terms, by Google Ads cost

Paid pages for lower CPC, more impression share

Aimed at lower CPC, more impression share and the landing page experience Quality Score weighs: prioritize keyword clusters, raise relevance with GIGA in one click, and track Core Web Vitals.

Show for your paid landing pages

Optimize Live Page, paid view: Keyword Relevance Score beside CPC

Costliest clusters per click score lowest on relevance

GIGA review: Boost keyword relevance on a paid page, ready for review

One GIGA run: weakest cluster projected from 41 to 63

Growth Trends on google/cpc: Core Web Vitals for paid landing pages

Paid landing pages by LCP: vendor payments slowest at 3.2 s

Relevance is scored against the search terms your ads were shown for.

GIGA relevance rewrites are in early access.

Landing pages built for your paid search terms

Paid search · Landing Page Generator

Landing pages for your Google Ads search terms

Draft a landing page around the search terms your campaigns show for: ad headlines lead it, Google Ads best practices shape it, and claims are fact-checked in the same workflow.

From search term to fact-checked landing page draft in one workflow.

The Landing Page Generator and its fact-checking are in early access.

Learn more about the Landing Page Generator
Landing Page Generator: Google Ads inputs beside a claims check

Google Ads search terms in, a claim flagged before publish

More paid reads, in your own AI tools

Where the spend goes

Google Ads cost, CPC, cost per conversion and conversions by campaign, keyword, ad group or intent, against a prior period.

Impression share lost to rank

Search, top and absolute top impression share per segment, with the share lost to rank marked as relevance work.

Paid conversions come from Google Ads, organic conversions from your analytics goals. They are never summed.

Google Ads data is read-only: Quattr changes no bid, budget or campaign. Paid and organic clicks are separate lenses and are never summed.

Program outcomes

Bring one opportunity. See the whole system work it.

A real question, a page, a category, a market you want. Quattr brings together the context, the analysis, the prepared work, your review, and the measurement that follows.

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No canned deck. No credit card. Your data stays yours.

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