Use cases

12 moments this was built for, the Monday habit, the drop that needs a verdict, the budget review, the board deck. Each one starts from the human situation and ends with what the answer will not claim.

Written for SEO lead, Content lead, Exec, Engineering, PPC analyst, Analyst

1. UC-01 The Monday pulse Weekly It is 9:05 on Monday. Before the standup you want one sentence you can say out loud, up, down, or flat, and whether it means anything yet. SEO leadContent lead 3 analyses 1 source
2. UC-02 Traffic dropped, real or noise? When something breaks It is 9:40 and the number is down. Before anyone escalates, get a verdict on whether the drop is outside normal variance, and where it actually sits. SEO lead 3 analyses 1 source
3. UC-03 Market position vs competitors Weekly Someone asks how you are doing against the field. You want the leader, the gap, and whether your own movement or the market's tide explains it. SEO leadExec 3 analyses 2 sources
4. UC-04 AI visibility standing Weekly Leadership has started asking whether ChatGPT mentions you. You want a per-engine read, not one blended number that hides which engine actually cites you. SEO leadContent leadExec 3 analyses 1 source
5. UC-05 AI crawler readiness Monthly You cannot be cited by a page an AI crawler never fetched. Before optimising for citations, check whether the bots are getting in at all. SEO leadEngineering 3 analyses 2 sources
6. UC-06 Quick wins in striking distance Monthly You have budget for a handful of pages this month. You want the ones sitting just off page one, ranked by what moving them would actually be worth. SEO leadContent lead 3 analyses 1 source
7. UC-07 Content decay and refresh Quarterly Pages that used to earn are quietly sliding. You want the refresh list ordered by recoverable clicks, not by how old the post is. Content leadSEO lead 3 analyses 1 source
8. UC-08 Technical and Core Web Vitals health Monthly Someone forwarded a PageSpeed screenshot. You want the site-level read, which vital is actually failing, on which pages, and whether it is costing you anything. EngineeringSEO lead 3 analyses 2 sources
9. UC-09 Paid and organic balance Monthly The ads budget review is Thursday. You want to know which terms you are buying that you already rank for, and what that costs. PPC analystSEO lead 3 analyses 2 sources
10. UC-10 Search to revenue Monthly The question you get asked and cannot usually answer: what did search actually bring in? Pages, to your own named goals, to revenue. ExecSEO lead 3 analyses 2 sources
11. UC-11 Is this number trustworthy? Any time A number is about to go into a deck. Before it does, you want to know whether it would survive someone asking how you know. SEO leadExecAnalyst 3 analyses 2 sources
12. UC-12 The exec readout Monthly The board deck is due tomorrow and the numbers live in five places. You want them assembled once, gated on significance, in a file you can open. ExecSEO lead 4 analyses 4 sources