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AI visibility reports and SEO reports: what belongs in each

Each entry is a reference index for a familiar report name, from the weekly SEO reports to the AI visibility reports an exec asks for: the headline metrics, the diagnostics you reach for when a headline moves, the guardrails that keep a reading defensible, the sources it needs and the skills that produce it. Not a template to fill in, a map of what the deliverable is made of.

Every one of these is something Quattr's MCP can assemble inside Claude, ChatGPT or Cursor from a single sentence, watch one get built if you would rather see it than read it.

  • 22 report families
  • 141 metrics indexed
  • 18 verified · 1 inferred · 3 in review

22 report families

AI bot activity report Monthly Confirm the AI crawlers are fetching the pages you want cited, before anyone optimises for citations. headline Bot hitsUnique pages crawledStatus-code hits Technical SEO R1 AI Overview and SERP feature report Weekly Track presence in Google's on-SERP generated answers and other SERP features, and what their spread does to your clicks. headline AI Overview inclusionAI Overview average daily results-page countAI Overview average daily visibilityAI Overview average daily page count SEO lead R2R3 AI referral traffic report Monthly Measure the sessions and conversions that AI assistants actually send, so citation work can be tied to an outcome. headline AI referral sessionsAI referral conversionsAI referral conversion rateAI referral session change In-house strategist R5 AI visibility report Weekly Show whether answer engines cite you, for which prompts, and how that standing compares to rivals, per engine, not blended. headline AI citation rateAI share of voiceAI citation count SEO lead R3R4 Cannibalization report Quarterly Surface queries where more than one of your own pages competes, and flag which pairs are worth consolidating. headline Unique keywordsUnique pagesOrganic clicks Content lead R2 Competitor search report Monthly Profile named rivals, where they outrank you, what they rank with, and what their pages do differently, so content and technical work can be aimed. headline Losing keywordsWinning keywordsNot-ranked keywordsKeyword rank gap In-house strategist R2R3 Content decay report Quarterly Produce a refresh-or-consolidate worklist ordered by recoverable clicks, not by how old the page is. headline Organic clicksPeriod-over-period changePotential clicks, before the AI-Overview discountUnique pages Content lead R2R5 Content performance report Monthly Tell the content team which published pages earn search demand and which do not, at the grain they actually publish in. headline Organic clicksOrganic impressionsAverage positionUnique pages Content lead R2R5 Core Web Vitals report Monthly Identify which vital is failing, on which templates, and whether it moved enough to warrant engineering time. headline Cumulative Layout ShiftInteraction to Next PaintVital grade distributionOverall page-experience verdict Engineering R1 Crawl log report Weekly Show what search crawlers actually fetched, with what status, and where crawl effort is being spent or wasted. headline Bot hitsUnique pages crawledStatus-code hits Technical SEO R1 CTR opportunity report Monthly Find queries and pages that rank well but are clicked below what their position should earn, and size the fix. headline Actual CTR (keyword and page)Expected CTR at positionCTR delta versus the curveCTR impact SEO lead R2R5 Internal linking report Quarterly Produce a ranked list of internal linking moves, under-linked valuable pages and orphans worth rescuing. headline Incoming internal linksOutgoing internal linksCrawl depth SEO lead R1R2 Keyword ranking and movement report Weekly Show where tracked keywords and pages sit now, and which of them moved enough between periods to be worth acting on. headline Average positionRanked-keyword coverageRanking movement (gainers and losers)Period-over-period change SEO lead R2 Monthly executive search report Monthly Put the month's search outcome in front of leadership in business language, with every claim significance-gated before it enters a deck. headline Organic clicksSearch market shareAI citation rateConversions CMO R2R3R5 Paid and organic overlap report Monthly Find the terms being bought that organic already wins, and the terms organic cannot reach that deserve budget. headline Paid and organic keyword overlapPaying for an owned termOrganic clicksAd cost PPC manager R5 Paid search performance report Weekly Show where ad spend goes, what it returns, and which auctions are losing ground to rank rather than to budget. headline Ad costCost per conversionPaid conversionsPaid click-through rate PPC manager R5 Search market share report Weekly Establish where you stand against the tracked competitive set and whether your own movement or the market's moved the gap. headline Search market shareGap to leaderSegment leaderSearch market share change SEO lead R2 Search opportunity report Monthly Rank this period's addressable upside, near-page-one pushes and uncovered demand, by the clicks each move would return. headline Striking-distance candidatesPotential clicks, AI-Overview-adjustedOrganic impressionsNot-ranked keywords SEO lead R2 Search to revenue report Monthly Connect search visibility to the named business goals leadership actually asks about. headline SessionsConversionsConversion rateTransaction revenue CMO R5 SERP volatility and algorithm update report On demand Separate a market-wide ranking event from something you did, and quantify how it landed on your keyword set. headline SERP volatility indexPage-one footprint retentionDomain movers In-house strategist R2 Technical SEO audit report Monthly Give engineering a ranked list of structural faults blocking pages from being fetched, indexed or consolidated correctly. headline Indexability flagsStatus-code hitsCrawl depth Technical SEO R1 Weekly search report Weekly Give the practitioner team one defensible read of what search did last week and what to work on next. headline Organic clicksOrganic impressionsAverage positionAverage CTR SEO lead R2R5

Keep going.

Metrics Every definition, formula and caveat → Workflows The recurring rituals, translated → Skills Who produces the report → Prompts Ask for it in one sentence →

Or request a demo and we will run one of these against your own data.