Internal linking report
also called Link equity reportOrphan page reportSite architecture reportLinking worklist
Where internal links point versus where search value sits: pages carrying impressions and conversions but few incoming links, orphaned pages that no navigation reaches, and the templates that concentrate links on low-value destinations. The output is a set of specific linking moves ordered by the value behind the target page.
Who it is for, and what it settles
- Audience
- SEO lead
- Job to be done
- Produce a ranked list of internal linking moves, under-linked valuable pages and orphans worth rescuing.
- Cadence
- Quarterly
The metrics, in three tiers
Headline numbers carry the story. Diagnostics explain a headline that moved. Guardrails stop a wrong conclusion. Every row links to the definition, the formula, the caveats and what the metric is not all live on the metric page.
Headline What you lead with 3
Diagnostic Reached for when a headline moves 5
Guardrail Stops the wrong conclusion 3
Required data sources
Skills that produce or interpret it
Method rungs covered
- R1 Reachable , covered
- R2 Retrieved , covered
- R3 Referenced , not covered
- R4 Represented , not covered
- R5 Rewarded , not covered
It covers the bottom rung, so this report can tell you whether the numbers above it are sound in the first place.
Ask for it in one sentence
The prompt pack for this report, copy one, or watch it play in the simulator.
- "Which valuable pages have too few internal links?" Simulate this → Prompt gallery →
- "Do we have orphan pages worth rescuing?" Simulate this → Prompt gallery →
- "Where should we add internal links first?" Simulate this → Prompt gallery →
- "Is link equity pooling on the wrong pages?" Simulate this → Prompt gallery →
What to say out loud when you present it
Link counts come from a crawl with a defined start point and depth, so navigation reachable only from unusual entry points can look orphaned when it is not. A low inlink count is only interesting where search value sits behind the page, rank by value, never by link count. No standing dashboard evidence exists for this deliverable, so present it as an assembled analysis rather than an established report.
Related workflows and use cases
Watch a run that builds this report
All runs →
How this entry was verified
Knowing the contents is step one.
Someone still has to assemble it, defend the numbers and present it. Here is the rest of the showcase.