New here? Quattr measures search for enterprise teams. Its MCP assembles reports like this one inside Claude, ChatGPT and Cursor, you ask, it builds. This page defines what belongs in it. What the MCP is → Watch it answer →

Quarterly

Cannibalization report

also called Keyword cannibalisationSelf-competition reportOverlapping pages reportConsolidation candidates

Queries where two or more of your URLs take impressions and rank positions, with the impression split, the position each page holds, and how stable the split is over time. Multiple pages on one query is not automatically a fault, different intents legitimately share vocabulary, so every candidate is presented for review with the intent caveat attached rather than as a defect.

Who it is for, and what it settles

Audience: Content lead
Job to be done: Surface queries where more than one of your own pages competes, and flag which pairs are worth consolidating.
Cadence: Quarterly

The metrics, in three tiers

Headline numbers carry the story. Diagnostics explain a headline that moved. Guardrails stop a wrong conclusion. Every row links to the definition, the formula, the caveats and what the metric is not all live on the metric page.

Headline What you lead with 3

Diagnostic Reached for when a headline moves 5

Guardrail Stops the wrong conclusion 3

Required data sources

Google Search Console Source page →

Skills that produce or interpret it

Method rungs covered

R1 Reachable , not covered
R2 Retrieved , covered
R3 Referenced , not covered
R4 Represented , not covered
R5 Rewarded , not covered

It reads the upper rungs only. If a lower rung is broken, fix that before you present this, a report that never checks whether pages can be reached will keep reporting movement that may not be yours.

Why measurement is ordered →

Ask for it in one sentence

The prompt pack for this report, copy one, or watch it play in the simulator.

"Are our pages competing with each other?" Simulate this → Prompt gallery →
"Which queries have more than one of our URLs ranking?" Simulate this → Prompt gallery →
"Should we consolidate these pages?" Simulate this → Prompt gallery →
"Is this cannibalisation or two different intents?" Simulate this → Prompt gallery →

What to say out loud when you present it

Two pages on one query is evidence of overlap, not proof of harm, a commercial page and a guide answering the same phrase are often both correct. Rotation between URLs across days is normal for Google and should not be read as instability. Consolidation is irreversible in practice, so treat every row as a review candidate and check intent before merging.