Unique pages
also called Total pagesUnique page count
Definition
How many distinct pages of your site earned at least one impression in the period.
How it's calculated
`NULLIF(COUNT(DISTINCT page), 0)` on the keyword-and-page combined table.
Scope, grain and dimensions
- Grain
- One date range × the whole site.
- Dimensions
- brand · intent · search type
- Required filters
- date range
- Aggregation
- A distinct count, never summed across periods or slices.
- Metric type
- raw measure · distinct pages
Data sources
Where you'll see this
Named reports that normally include this metric.
Cannibalization reportContent decay reportContent performance reportInternal linking reportKeyword ranking and movement reportWeekly search report
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
search_performance
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
Ask Quattr
- "How many pages of ours actually get impressions?" Simulate this →
- "How many unique pages earned non-brand impressions last month?" Simulate this →
How to read it
How much of the published site is doing any work in search at all. Read beside the crawl's page count, the gap between published and appearing is the indexation and linking question rather than a ranking one.
Caveats, freshness and failure modes
The measure is dead on the keyword-only rollup table, that table has no page column, so a branded or intent rollup of this count is routed to the keyword-and-page table and must never be redirected to the keyword-only one.
It cannot be requested alongside clicks, impressions, CTR or position; the assembler refuses the mix.
Pages that were crawled but never surfaced in a results page do not appear here at all.
- Freshness
- 1 to 2 days behind, Google's own reporting lag. Any answer touching the last 48 hours says so on the card.
Common failure modes
- Reading a null as zero pages when the distinct count is empty.
- Comparing this count to a crawl's page count as if the two measured the same thing.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.