Weekly search report
also called Weekly SEO reportWeekly scorecardMonday scorecardWeekly reporting packSEO weekly
The standing weekly index: clicks, impressions, average position and CTR for the selected scope, period over period, with the movement broken out by intent, page group and brand vs non-brand. It is the report the Monday standup runs on, and the one every other report drills out of. Every up/down claim on it is gated on a significance verdict rather than asserted from the raw delta.
Who it is for, and what it settles
- Audience
- SEO lead
- Job to be done
- Give the practitioner team one defensible read of what search did last week and what to work on next.
- Cadence
- Weekly
The metrics, in three tiers
Headline numbers carry the story. Diagnostics explain a headline that moved. Guardrails stop a wrong conclusion. Every row links to the definition, the formula, the caveats and what the metric is not all live on the metric page.
Headline What you lead with 4
Diagnostic Reached for when a headline moves 5
- Period-over-period change derived metric the same unit as the metric being compared
- Period-over-period change, relative derived metric relative change
- Ranking movement (gainers and losers) derived metric keywords classified as gainers, losers or flat
- Unique keywords raw measure distinct keywords
- Unique pages raw measure distinct pages
Guardrail Stops the wrong conclusion 4
Required data sources
- Google Search Console Source page →
- GA4 or Adobe Analytics Source page →
- Rank tracking Source page →
Skills that produce or interpret it
Method rungs covered
- R1 Reachable , not covered
- R2 Retrieved , covered
- R3 Referenced , not covered
- R4 Represented , not covered
- R5 Rewarded , covered
It reads the upper rungs only. If a lower rung is broken, fix that before you present this, a report that never checks whether pages can be reached will keep reporting movement that may not be yours.
Ask for it in one sentence
The prompt pack for this report, copy one, or watch it play in the simulator.
- "How did organic search do last week?" Simulate this → Prompt gallery →
- "Are we up or down week over week, and is it real?" Simulate this → Prompt gallery →
- "Which pages and queries drove the change?" Simulate this → Prompt gallery →
- "What should the team work on this week?" Simulate this → Prompt gallery →
What to say out loud when you present it
Search Console lags one to two days, so the most recent day is usually incomplete, state the max available date before quoting a weekly total. Week-over-week deltas on small segments frequently fail the significance test; say the verdict out loud rather than reading the arrow. If the scope is a filtered segment, name it, because unfiltered and filtered totals are different numbers and get compared by accident.
Related workflows and use cases
Watch a run that builds this report
All runs →
1 min 12 secCan your search data tell you what to do next?Search Console · Search pulse · Chart composer◐Recreated from an anonymized session
3 min 4 secThe fix shipped. Traffic rose. Now two teams want the credit.Lighthouse + Search Console + Rank tracking · Significance referee · Cross domain correlator◐Recreated from an anonymized session
2 min 26 secConversion rate fell 7.5%. The number is real. The panic is not.Web analytics · Significance referee◐Recreated from an anonymized session
2 min 13 secYour dashboards read a slice of your search data. You own more.Search Console · Set analysis scope◐Recreated from an anonymized session
2 min 2 secSomething went right this quarter. Now prove it before you say it out loud.Rank tracking + Search Console · SERP feature watch · Significance referee◐Recreated from an anonymized session
How this entry was verified
Knowing the contents is step one.
Someone still has to assemble it, defend the numbers and present it. Here is the rest of the showcase.