AI Overview and SERP feature report
also called GEO reportAIO reportAI Overview impactSERP feature reportFeatured snippet report
Google's AI Overviews and the other SERP features sit on the search results page, are measured from ranking data, and are a different surface from answer-engine citations, this report keeps them apart on purpose. It covers which of your keywords trigger an overview, whether you are inside it, how feature coverage is spreading across your keyword set, and the click effect on keywords where it appeared.
Who it is for, and what it settles
- Audience
- SEO lead
- Job to be done
- Track presence in Google's on-SERP generated answers and other SERP features, and what their spread does to your clicks.
- Cadence
- Weekly
The metrics, in three tiers
Headline numbers carry the story. Diagnostics explain a headline that moved. Guardrails stop a wrong conclusion. Every row links to the definition, the formula, the caveats and what the metric is not all live on the metric page.
Headline What you lead with 4
- AI Overview inclusion rate 0 to 1 fraction of observed AI Overview results pages
- AI Overview average daily results-page count raw measure average daily count of observed results pages carrying an AI Overview
- AI Overview average daily visibility raw measure average daily count of AI Overview results pages the domain appears on
- AI Overview average daily page count raw measure average daily page count
Diagnostic Reached for when a headline moves 6
- Organic clicks raw measure clicks
- Organic impressions raw measure impressions
- Average CTR derived metric percent
- Average position rank results-page position
- Period-over-period change derived metric the same unit as the metric being compared
- Search market share share % of the tracked search demand in the segment
Required data sources
Skills that produce or interpret it
Method rungs covered
- R1 Reachable , not covered
- R2 Retrieved , covered
- R3 Referenced , covered
- R4 Represented , not covered
- R5 Rewarded , not covered
It reads the upper rungs only. If a lower rung is broken, fix that before you present this, a report that never checks whether pages can be reached will keep reporting movement that may not be yours.
Ask for it in one sentence
The prompt pack for this report, copy one, or watch it play in the simulator.
- "How many of our keywords now show an AI Overview?" Simulate this → Prompt gallery →
- "Are AI Overviews taking our clicks?" Simulate this → Prompt gallery →
- "Do we appear inside the overview or just below it?" Simulate this → Prompt gallery →
- "Where do we hold featured snippets?" Simulate this → Prompt gallery →
What to say out loud when you present it
An AI Overview is not an answer-engine citation, same words, different surfaces, different datasets; never add the two into one 'AI visibility' figure. Overview presence is observed at the time of measurement and Google varies it by query, device and geography, so coverage percentages move without any change on your side. Featured snippet and ranked-keyword counts in this family are flagged for review in the product and should be presented as directional.
Related workflows and use cases
Watch a run that builds this report
All runs →
1 min 44 secTraffic just dropped. Is it you, or the market?Search Console + Rank tracking · Market share review◐Recreated from an anonymized session
2 min 27 secYou know who beats you on Google. AI search has a different list.AI visibility + Rank tracking · AI vs traditional gap◐Recreated from an anonymized session
2 min 2 secSomething went right this quarter. Now prove it before you say it out loud.Rank tracking + Search Console · SERP feature watch · Significance referee◐Recreated from an anonymized session
How this entry was verified
Knowing the contents is step one.
Someone still has to assemble it, defend the numbers and present it. Here is the rest of the showcase.