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How to track AI Overviews on your keywords

serp-feature-watch a saved expert workflow your assistant follows, in Claude, ChatGPT or Cursor

Track the results-page real estate beyond blue links vs competitors: featured snippets, Google AI Overview inclusion, brand mentions, ranked keywords and pages, who's gaining and losing SERP features over time.

Try it

SERP feature changes

Private beta Part of the quattr-ai-search plugin, rolling out org by org. Request access ↗

Say any of these

  • SERP features
  • who owns the featured snippets
  • AI Overview inclusion trend
  • SERP real estate vs competitors
  • are we losing snippets
  • beyond blue links
  • SERP feature watch

You never name the skill or a tool, the assistant routes on what you asked. These are the phrasings it recognises for this one.

And when it stays out of the way

Not for answer-engine citations (aeo-audit, different surface), organic share standing (market-share-review), or one competitor's full dossier (competitor-deep-dive).

Use it instead of market-share-review when the subject is on-SERP FEATURES; use aeo-audit instead for answer-engine (ChatGPT/Perplexity) citations.

What it runs

  • competitive_overview
  • competitive_trends

2 governed analyses, composed and scoped for you. Named here for transparency, not because you have to ask for them.

The numbers behind it

Metrics it reads, each defined in the reference

AI Overview average daily page countAI Overview average daily results-page countAI Overview average daily visibilityAI Overview inclusionBrand coverageBrand mentions on the results pageFeatured-snippet ownershipMention polarity countsMention sentiment percentagesRanked keywords per competitorRanked pages per competitor

Reports these numbers feed

AI Overview and SERP feature reportCompetitor search reportCTR opportunity reportSearch opportunity reportSERP volatility and algorithm update report

What it refuses to do

  • The AI Overview metric here is Google's on-SERP answer box, never conflated with ChatGPT/Perplexity/Gemini citations; both are named every time they could be confused.
  • Feature holdings are competitive positions on tracked demand, directional, not guarantees of traffic.

What the answer looks like

Skill: AI Overviews & features on your terms. Simulated · illustrative

Are we losing snippets?

Analysis plan, every step, resolved for you

  • Routed to the governed workflowserp-feature-watch
  • Scope resolved before filteringsegment: Overall Market · Jun 1 to Jul 31, 2026
  • 2 analyses queued in parallelcompetitive_overview · competitive_trends
  • Honesty gates armedscope echo · freshness

Snippets held; the real-estate story is AI Overviews, brightpath.example doubled its inclusion in eight weeks.

Featured snippets
17 held ▬ ±0 no net loss over 8 weeks
AI Overview inclusion
6% of tracked keywords ▲ +1 pt Google on-SERP AI Overviews, not answer-engine citations
Fastest riser
brightpath.example AI Overview inclusion 5% → 11% since Jun 1

Jun 1 to Jul 31, 2026segment: Overall Market

⚠ Observationalas of Aug 1, 2026IllustrativeOpen in Quattr ↗

The snippet base is stable, watch brightpath.example's AI Overview run.

A simulated conversation on fictional data. Scope, freshness and the ⚠ Observational marker are attached by the same director that renders every demo here, not written by hand.

See this Skill inside a real analysis

All runs →

A recorded run where this Skill does the work, the prompts as typed, and the decision that came back.

Want this Skill running on your own accounts? Every Quattr customer works with an AI Search Strategist who sets it up with you.

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