Brand mentions on the results page
also called Total SERP mentionsBrand mention count
Definition
How often a brand is mentioned across a segment's observed results pages, counted per domain from the brand-mention dataset.
Scope, grain and dimensions
- Grain
- One domain × segment × period × medium.
- Dimensions
- competitor domain · intent · brand · country · device
- Required filters
- segment_id · selected_period · source_medium
- Aggregation
- Would be a count summed across the segment's observed results pages for one domain at a time.
- Metric type
- raw measure · mentions
Data sources
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
competitive_overviewcompetitive_trends
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
levers L6 Authority & off-site
Ask Quattr
- "How often is our brand mentioned across these results pages?" Simulate this →
- "Is a rival mentioned more than we are?" Simulate this →
Caveats, freshness and failure modes
The family is gated in code: both verbs throw a not-yet-supported error before any read.
The dataset, the mention measure and the per-competitor domain dimension all resolve in the semantic layer, so what is missing is the reconciliation against the product, not the fields, and a check found the figures several times off.
The measure is defined as a sum of a validated-visible mention column that falls back to a legacy machine-generated count, so two periods can be counted on different bases without saying so.
The customer-side measure name is carried in the registry as a hypothesis.
The tenant used to confirm the fields returned no rows for this family, so field validity was established without data volume behind it.
- Freshness
- ~1 day behind, Daily observation, available the following day.
Common failure modes
- Publishing a mention count that has not been reconciled, which reads as authoritative because the field resolves.
- Treating a results-page mention as an answer-engine mention, different surfaces entirely.
Not the same as
The confusions that cause the most wrong decisions.
Brand mentions on the results page Mention polarity counts Compare definitions →
This is the total; polarity counts split the same population by tone and are separate measures with their own reconciliation status.
Brand mentions on the results page AI mention count Compare definitions →
On-SERP brand mentions are observed in Google search results. AI-answer mentions are counted inside answer-engine responses. A brand can be mentioned constantly on the SERP and never inside an answer.
Brand mentions on the results page Brand coverage Compare definitions →
Mentions are a count of occurrences; coverage claims to describe spread across pages, and the two cannot be derived from each other until the coverage scale is defined.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.