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Market share

How to analyze one competitor in depth

competitor-deep-dive a saved expert workflow your assistant follows, in Claude, ChatGPT or Cursor

The 360° on ONE named competitor: their share vs yours, per-keyword rank battles, featured-snippet and AI Overview real estate, brand mentions, AI-answer citations and the URLs earning them, one dossier.

Try it

deep dive on a competitor

Private beta Part of the quattr-ai-search plugin, rolling out org by org. Request access ↗

Say any of these

  • deep dive on [competitor]
  • everything on northfield.example vs us
  • competitor profile
  • how does [competitor] beat us across the board
  • full competitive dossier
  • 360 on [competitor]

You never name the skill or a tool, the assistant routes on what you asked. These are the phrasings it recognises for this one.

And when it stays out of the way

Not for the market-wide standing (market-share-review), keyword-list-only battles (keyword-gap-audit), or AI-only competitor tables (aeo-audit).

Use it instead of market-share-review when ONE rival is the subject; use keyword-gap-audit instead for the multi-competitor keyword map.

What it runs

  • market_share_query
  • competitive_keyword_ranking
  • seo_keyword_gap_analysis
  • competitive_overview
  • ai_visibility_competitors
  • ai_page_citations

6 governed analyses, composed and scoped for you. Named here for transparency, not because you have to ask for them.

The numbers behind it

Metrics it reads, each defined in the reference

AI citation countAI mention countAI mention shareAI Overview average daily page countAI Overview average daily visibilityAI Overview inclusionAI share of voiceAverage citation positionAverage SERP rank vs competitorsBest competitor rankBrand coverageBrand mentions on the results pageCitations per cited pageCompetitor share by rank bucketDomain moversFeatured-snippet ownershipGap to leaderHead-to-head rank gapKeyword rank gapLosing keywordsMention polarity countsMention sentiment percentagesNot-ranked keywordsOur rank on a tracked keywordOverall average rankPage-level search market sharePositive AI mentionsPositive sentiment share of AI mentionsRanked keywords per competitorRanked pages per competitorSearch market shareSegment leaderWinning keywordsYour rank in AI answersYour rank in the standings

Reports these numbers feed

AI bot activity reportAI Overview and SERP feature reportAI referral traffic reportAI visibility reportCompetitor search reportCTR opportunity reportKeyword ranking and movement reportMonthly executive search reportSearch market share reportSearch opportunity reportSERP volatility and algorithm update report

What it refuses to do

  • One rival's dossier never becomes strategy by itself, the market-wide read is offered alongside (a rival can gain while you both lose to a third).
  • Share gaps stay directional; their cited URLs are described by observed type, never speculated intent.

What the answer looks like

Skill: One rival, fully mapped. Simulated · illustrative

How does northfield.example beat us across the board?

Which competitor?

  • ✓ northfield.example tracked · leader
  • brightpath.example tracked
  • crestrow.example tracked

Analysis plan, every step, resolved for you

  • Routed to the governed workflowcompetitor-deep-dive
  • Scope resolved before filteringsegment: Overall Market · Jul 1 to Jul 31, 2026
  • 4 analyses queued in parallelmarket_share_query · competitive_keyword_ranking · ai_visibility_competitors · ai_page_citations
  • Honesty gates armedscope echo · freshness

They lead on share and snippets; you lead on AI citations, the dossier in four numbers.

Market share
4.8% vs their 6.9% gap −2.1 pts CTR-modeled, of tracked demand
Keyword battles
312 lost · 178 won they outrank you on 312 shared keywords
Featured snippets
41 vs your 17 on-SERP real estate
AI citations
you lead 213 to 168 answer engines, tracked prompts

Jul 1 to Jul 31, 2026segment: Overall Market

⚠ Observationalas of Aug 1, 2026IllustrativeOpen in Quattr ↗

Their lead is classic SERP real estate; your edge is answer engines, defend it while closing the snippet gap.

A simulated conversation on fictional data. Scope, freshness and the ⚠ Observational marker are attached by the same director that renders every demo here, not written by hand.

Want this Skill running on your own accounts? Every Quattr customer works with an AI Search Strategist who sets it up with you.

Consult an expert