Paid
How to stop paying for keywords you already rank for
paid-organic-balance a saved expert workflow your assistant follows, in Claude, ChatGPT or Cursor
The paid×organic interplay read: keywords where you pay for clicks you may already earn organically (wasted-spend candidates), auction coverage you're losing to rank, and your combined share of the whole results page.
Try it
paid organic overlap
Private beta Part of the quattr-ai-search plugin, rolling out org by org. Request access ↗
Say any of these
paid organic overlapare we wasting spend on keywords we rank forPPC cannibalizationpaid vs organic balancetotal search shareimpression share opportunitieswhere should organic pick up paid's slack
You never name the skill or a tool, the assistant routes on what you asked. These are the phrasings it recognises for this one.
And when it stays out of the way
Not for pure ad-spend efficiency by campaign (Wave-3 paid-efficiency-review, for now, bare tools), for organic-only questions, or for conversion attribution.
Use it instead of market-share-review when paid is in the frame; use market-share-review instead for organic-only standing.
What it runs
paid_organic_overlappaid_impression_sharetotal_search_share
3 governed analyses, composed and scoped for you. Named here for transparency, not because you have to ask for them.
The numbers behind it
Metrics it reads, each defined in the reference
Ad costAverage cost per clickCost per conversionImpression share lost to rankPaid and organic keyword overlapPaid clicksPaid conversionsPaying for an owned termSearch impression shareTop impression shareTotal search shareTotal search share, organic legTotal search share, paid leg
Reports these numbers feed
Paid and organic overlap reportPaid search performance reportSearch to revenue report
What it refuses to do
- Overlap ≠ cannibalization: only a controlled pause test proves incremental waste, the recommendation is always the test, with day-7/14/30 readouts.
- Combined-page-share numbers stay labeled estimates; paid "clicks" and organic "clicks" are different lenses and never summed silently.
- PMax/broad-match cautions are cautions, not bans.
What the answer looks like
Are we wasting spend on keywords we rank for?
Analysis plan, every step, resolved for you
- Routed to the governed workflow
paid-organic-balance - Dates bound explicitly
Jul 1 to Jul 31, 2026 - 3 analyses queued in parallel
paid_organic_overlap · paid_impression_share · total_search_share - Honesty gates armed
scope echo · freshness
One source can't answer this, they join
- Google Adsspend, bids, paid clicks
- Google Search Consoleorganic rank, clicks
$6.8K of July spend sits on keywords where you already rank top-3, overlap, not yet proof of waste.
- Overlap keywords
- 38 paying on Google Ads AND ranking organic top-3
- Spend on owned terms
- $6.8K candidates only, a paid-pause test is the proof
- Total SERP footprint
- 23% organic + paid combined, geometry approximated
Jul 1 to Jul 31, 2026paid + organic
⚠ Observationalas of Aug 2, 2026 (GSC lags 1 to 2 days)IllustrativeOpen in Quattr ↗
Pause-test the top 12 owned terms; keep paying where organic sits below the fold.
A simulated conversation on fictional data. Scope, freshness and the ⚠ Observational marker are attached by the same director that renders every demo here, not written by hand.
See this Skill inside a real analysis
All runs →A recorded run where this Skill does the work, the prompts as typed, and the decision that came back.
Want this Skill running on your own accounts? Every Quattr customer works with an AI Search Strategist who sets it up with you.