Paid clicks
also called Ad clicks
Definition
The number of clicks your search ads received over the period.
Scope, grain and dimensions
- Grain
- One number per date range, or one row per group_by value.
- Dimensions
- keyword · campaign_keyword · page · adgroup_name · campaign_name · campaign_type · intent · category · country · device
- Required filters
- date_range
- Aggregation
- Sums across rows.
- Metric type
- raw measure · clicks
Data sources
Where you'll see this
Named reports that normally include this metric.
Paid and organic overlap reportPaid search performance report
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
paid_search_overviewpaid_organic_overlap
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
levers L8 Paid/organic interplay
Ask Quattr
- "How many paid clicks did we buy?" Simulate this →
- "Which keywords drive the most paid clicks?" Simulate this →
Caveats, freshness and failure modes
Paid clicks and organic clicks are different lenses and are never summed silently.
Whole-domain only; a segment argument is ignored.
The underlying field name carries a cost-per-click token even though the measure is a click count.
- Freshness
- ~1 day behind, Ads reporting settles overnight; same-day spend is provisional.
Common failure modes
- Adding paid clicks to Search Console organic clicks to make a traffic total.
- Any consumer that formats this metric by name will render a click count with a currency symbol.
Not the same as
The confusions that cause the most wrong decisions.
Paid clicks Average cost per click Compare definitions →
One is a count of clicks, the other is the price of a click. The underlying field names look alike, which is exactly why they are kept apart here.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.