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How to find keyword gaps vs competitors

keyword-gap-audit a saved expert workflow your assistant follows, in Claude, ChatGPT or Cursor

The competitor keyword battle map: where each rival outranks you, where you win, and where you don't rank at all, gap sizes attached and demand-weighted, feeding content and push priorities.

Try it

keyword gaps vs rivals

Private beta Part of the quattr-ai-search plugin, rolling out org by org. Request access ↗

Say any of these

keyword gap
where do competitors beat us
keywords they rank for that we don't
competitor keyword analysis
rank comparison vs [competitor]
losing keywords
what should we target next vs rivals

You never name the skill or a tool, the assistant routes on what you asked. These are the phrasings it recognises for this one.

And when it stays out of the way

Not for aggregate share standings (market-share-review), AI-answer prompt gaps (ai-prompt-coverage-gaps), or our own movers (rank-movement-review).

Use it instead of market-share-review when the unit is keywords, not share; use market-share-review instead for the market-level standing.

What it runs

seo_keyword_gap_analysis
competitive_keyword_ranking
market_share_breakdown

3 governed analyses, composed and scoped for you. Named here for transparency, not because you have to ask for them.

The numbers behind it

Metrics it reads, each defined in the reference

Average SERP rank vs competitors Best competitor rank Head-to-head rank gap Keyword rank gap Losing keywords Not-ranked keywords Our rank on a tracked keyword Ranked keywords per competitor Ranked pages per competitor Ranked-keyword coverage Winning keywords

Reports these numbers feed

Competitor search report Keyword ranking and movement report Monthly executive search report Search market share report Search opportunity report SERP volatility and algorithm update report

What it refuses to do

Rank comparisons are positions on tracked keywords, not promises of traffic; demand weighting is the honesty layer.
Not-ranked ≠ must-build: intent alignment gets reviewed before recommending net-new content, coverage for coverage's sake is the named anti-pattern.

What the answer looks like

Skill: Demand your competitors own, you don't. Simulated · illustrative

Where do competitors beat us?

Analysis plan, every step, resolved for you

Routed to the governed workflowkeyword-gap-audit
Scope resolved before filteringsegment: Overall Market · Jul 1 to Jul 31, 2026
3 analyses queued in parallelseo_keyword_gap_analysis · competitive_keyword_ranking · market_share_breakdown
Honesty gates armedscope echo · freshness

Rivals outrank you on 312 shared keywords; 41% of the demand-weighted gap sits with brightpath.example on Comparison pages.

Losing: 312 keywords at least one tracked rival ranks above you
Winning: 178 keywords you outrank every tracked rival
Not ranked at all: 96 rivals rank, you're absent, net-new content candidates

Jul 1 to Jul 31, 2026segment: Overall Market

⚠ Observationalas of Aug 1, 2026IllustrativeOpen in Quattr ↗

The push list: 24 losing keywords within 3 ranks of the rival, demand-weighted first.

A simulated conversation on fictional data. Scope, freshness and the ⚠ Observational marker are attached by the same director that renders every demo here, not written by hand.

Want this Skill running on your own accounts? Every Quattr customer works with an AI Search Strategist who sets it up with you.

Consult an expert