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Weekly

Search market share report

also called Share of search reportMarket position reportCompetitive share overview

The market-position index: your CTR-modelled share of tracked demand, the leader, the gap to the leader, and how both moved, sliced by intent, category, language or geography. It answers 'are we winning' at a level the keyword table cannot, and it catches the case that a clicks report hides entirely: growing in absolute clicks while losing share because the category grew faster. It is the single most-run family in the estate.

Who it is for, and what it settles

Audience: SEO lead
Job to be done: Establish where you stand against the tracked competitive set and whether your own movement or the market's moved the gap.
Cadence: Weekly

The metrics, in three tiers

Headline numbers carry the story. Diagnostics explain a headline that moved. Guardrails stop a wrong conclusion. Every row links to the definition, the formula, the caveats and what the metric is not all live on the metric page.

Headline What you lead with 4

Diagnostic Reached for when a headline moves 7

Guardrail Stops the wrong conclusion 4

Required data sources

Skills that produce or interpret it

Method rungs covered

R1 Reachable , not covered
R2 Retrieved , covered
R3 Referenced , not covered
R4 Represented , not covered
R5 Rewarded , not covered

It reads the upper rungs only. If a lower rung is broken, fix that before you present this, a report that never checks whether pages can be reached will keep reporting movement that may not be yours.

Why measurement is ordered →

Ask for it in one sentence

The prompt pack for this report, copy one, or watch it play in the simulator.

"What is our search market share and who leads?" Simulate this → Prompt gallery →
"Are we gaining or losing share against competitors?" Simulate this → Prompt gallery →
"Did we move, or did the market move?" Simulate this → Prompt gallery →
"How does our share differ by intent?" Simulate this → Prompt gallery →

What to say out loud when you present it

Share is meaningless without a segment, an unsegmented number silently averages across unrelated keyword sets. It is CTR-modelled from ranking position against a tracked competitor set, so it estimates share of that set's demand, not share of all search. The click total carried on the market-share table is a modelled figure and undercounts Search Console clicks materially; quote Search Console for clicks and this report for share.