Market-share-table clicks
also called total_clicks on the share tableTracked clicks
Definition
The click count carried on the market-share family itself, covering only the scraped keyword and page rows that table holds.
Scope, grain and dimensions
- Grain
- One segment × period × medium, at the grain of the read.
- Dimensions
- intent · brand · keyword · page · country · device
- Required filters
- segment_id · selected_period · source_medium
- Aggregation
- Summable within the table's own rows only; it does not reconcile to the search-analytics click total for the same period.
- Metric type
- raw measure · clicks
Data sources
Where you'll see this
Named reports that normally include this metric.
Monthly executive search reportSearch market share reportSERP volatility and algorithm update report
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
growth_vs_market_sharemarket_share_breakdownmarket_share_query
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
levers L2 Demand modeling
Ask Quattr
- "Why are the clicks next to our share smaller than the search-analytics number?" Simulate this →
- "Which click figure should a report use beside search market share?" Simulate this →
Caveats, freshness and failure modes
Live-verified as a material undercount against the certified whole-site total for the same week, roughly 58% of it, because the table covers only scraped keyword and page rows.
It fails to compile at all at the coarser grains, so the verbs guard those combinations with a stated error rather than surfacing a warehouse fault, with one deliberate exemption: the default full-domain summary is allowed through, because its share read selects no clicks and the click figure comes from a separate search-analytics read.
Whole-domain click reads are routed to the search-analytics source instead, and the payload states which source produced the number.
On a tracked segment the whole-domain alternative would overstate, so those segments keep this segment-scoped figure, labelled, not silently swapped.
- Freshness
- 1 to 2 days behind, Google's own reporting lag. Any answer touching the last 48 hours says so on the card. (The slower of the two sources this metric spans; the share side updates about a day behind.)
Common failure modes
- Pairing this figure with a whole-domain click total in the same table.
- Explaining the shortfall as a data outage rather than as the table's row coverage.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.