Competitor search report
also called Competitive landscape reportCompetitor battlecardKeyword gap reportRanking factor benchmarkRival benchmark
The per-rival profile, as distinct from the aggregate share number: which keywords each competitor wins, where you win, where neither of you ranks, and how their ranking pages compare on measurable page attributes. Publisher and community domains are treated as competitors here too, since they take page-one real estate on the same demand. The output is a target list, not a standing.
Who it is for, and what it settles
- Audience
- In-house strategist
- Job to be done
- Profile named rivals, where they outrank you, what they rank with, and what their pages do differently, so content and technical work can be aimed.
- Cadence
- Monthly
The metrics, in three tiers
Headline numbers carry the story. Diagnostics explain a headline that moved. Guardrails stop a wrong conclusion. Every row links to the definition, the formula, the caveats and what the metric is not all live on the metric page.
Headline What you lead with 4
Diagnostic Reached for when a headline moves 8
- Our rank on a tracked keyword rank results-page position
- Best competitor rank rank results-page position
- Head-to-head rank gap derived metric rank positions
- Average SERP rank vs competitors rank results-page position
- Overall average rank derived metric results-page position
- Competitor share by rank bucket share % of the tracked search demand within the ranking band
- Organic impressions raw measure impressions
- Organic clicks raw measure clicks
Guardrail Stops the wrong conclusion 4
Required data sources
Skills that produce or interpret it
Method rungs covered
- R1 Reachable , not covered
- R2 Retrieved , covered
- R3 Referenced , covered
- R4 Represented , not covered
- R5 Rewarded , not covered
It reads the upper rungs only. If a lower rung is broken, fix that before you present this, a report that never checks whether pages can be reached will keep reporting movement that may not be yours.
Ask for it in one sentence
The prompt pack for this report, copy one, or watch it play in the simulator.
- "Where do competitors outrank us?" Simulate this → Prompt gallery →
- "What keywords do they rank for that we do not?" Simulate this → Prompt gallery →
- "Which rivals actually own page one for our terms?" Simulate this → Prompt gallery →
- "How do their ranking pages differ from ours?" Simulate this → Prompt gallery →
What to say out loud when you present it
The competitor set is configured per segment and the column-to-domain mapping is not fixed across segments, resolve which domain is which before quoting a rival by name. Gaps found against a community or publisher domain usually are not addressable with a competing page; say so instead of putting them on the content list. Ranking-factor comparisons describe correlation on observed pages, never a ranking cause.
Related workflows and use cases
- AI rivals, ranked
- Keyword coverage gap
- Head-to-head keyword rank
- Competitor movers, deck-ready
- One page vs its niche
- Sub-page portfolio audit
Watch a run that builds this report
All runs →
How this entry was verified
Knowing the contents is step one.
Someone still has to assemble it, defend the numbers and present it. Here is the rest of the showcase.