Search opportunity report
also called Striking distance reportQuick wins reportNew page backlogContent gap reportOpportunity explorer
Two kinds of upside in one ordered list: queries sitting just off page one where an existing page can be pushed, and demand with no dedicated page at all where new content is the move. Each candidate carries the impressions behind it and an estimated click gain, so a fixed content budget can be spent on the largest returns rather than the loudest requests.
Who it is for, and what it settles
- Audience
- SEO lead
- Job to be done
- Rank this period's addressable upside, near-page-one pushes and uncovered demand, by the clicks each move would return.
- Cadence
- Monthly
The metrics, in three tiers
Headline numbers carry the story. Diagnostics explain a headline that moved. Guardrails stop a wrong conclusion. Every row links to the definition, the formula, the caveats and what the metric is not all live on the metric page.
Headline What you lead with 4
Diagnostic Reached for when a headline moves 8
- Average position rank results-page position
- Actual CTR (keyword and page) rate share of impressions that clicked
- Expected CTR at position derived metric share of impressions expected to click
- Modeled CTR gain to a target position derived metric CTR points as a 0 to 1 fraction
- Potential clicks, before the AI-Overview discount derived metric clicks over the window
- Organic clicks raw measure clicks
- Keyword rank gap derived metric positions
- Losing keywords raw measure keywords
Guardrail Stops the wrong conclusion 4
- AI-Overview haircut rate share of the modeled gain discounted
- Fallback CTR prior rate expected share of impressions that clicked, per position
- Position-bucket support raw measure keyword-and-page instances per position bucket
- AI Overview inclusion rate 0 to 1 fraction of observed AI Overview results pages
Required data sources
Skills that produce or interpret it
Method rungs covered
- R1 Reachable , not covered
- R2 Retrieved , covered
- R3 Referenced , not covered
- R4 Represented , not covered
- R5 Rewarded , not covered
It reads the upper rungs only. If a lower rung is broken, fix that before you present this, a report that never checks whether pages can be reached will keep reporting movement that may not be yours.
Ask for it in one sentence
The prompt pack for this report, copy one, or watch it play in the simulator.
- "What are our quick wins this month?" Simulate this → Prompt gallery →
- "Which keywords are just off page one?" Simulate this → Prompt gallery →
- "Where do we have demand but no page?" Simulate this → Prompt gallery →
- "What should we build next?" Simulate this → Prompt gallery →
What to say out loud when you present it
Projected click gain is modelled from a position-to-CTR curve with a reduction applied where an AI Overview is present; both the curve fallback and the reduction constant are unvalidated, so treat the ranking as an ordering, not a forecast. Keywords with thin impressions dominate percentage-based sorts, apply the volume floor. A gap against a community or publisher domain is often not addressable with a page of your own.
Related workflows and use cases
Watch a run that builds this report
All runs →
How this entry was verified
Knowing the contents is step one.
Someone still has to assemble it, defend the numbers and present it. Here is the rest of the showcase.