AI-Overview haircut
also called AIO haircutAI Overview discount
Definition
The flat discount applied to modeled click upside to account for an AI Overview absorbing clicks that would otherwise reach an organic result.
Scope, grain and dimensions
- Grain
- One run of the striking-distance analysis.
- Aggregation
- A single setting applied uniformly to every candidate in a run; it is not derived from the data being analysed.
- Metric type
- rate · share of the modeled gain discounted (0 to 1); the shipped default is 0.3
Data sources
Where you'll see this
Named reports that normally include this metric.
Content decay reportCTR opportunity reportSearch opportunity report
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
striking_distance
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
Ask Quattr
- "How much do AI Overviews reduce the upside on these keywords?" Simulate this →
- "What discount is applied to striking-distance estimates?" Simulate this →
Caveats, freshness and failure modes
Caller-settable anywhere between 0 and 1, so two runs of the same worklist can disagree entirely on magnitude while agreeing on order.
Applied uniformly because there is no per-keyword AI Overview flag on this data; it is a stated approximation in the code, not a measurement.
AI Overview presence measured elsewhere in the product is on-results-page inclusion, a different surface from answer-engine citation, neither of them feeds this discount.
- Freshness
- 1 to 2 days behind, Google's own reporting lag. Any answer touching the last 48 hours says so on the card.
Common failure modes
- Quoting the default as an observed AI Overview effect for a specific site.
- Tuning the discount until a worklist reaches a desired total.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.