Potential clicks, AI-Overview-adjusted
also called Adjusted upside clicksHaircut upside
Definition
The modeled click upside of a rank nudge after a flat discount is applied for AI Overviews absorbing clicks, the figure the striking-distance worklist is ranked on.
Scope, grain and dimensions
- Grain
- One keyword × one page × the window.
- Dimensions
- query · page · brand · intent · device
- Required filters
- date range
- Aggregation
- Row-level, and the sort key for the returned candidate list.
- Metric type
- derived metric · clicks over the window (modeled, discounted)
Data sources
Where you'll see this
Named reports that normally include this metric.
Content decay reportSearch opportunity report
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Skills
Analysis verbs
striking_distance
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
Ask Quattr
- "What should we push next for the fastest click wins?" Simulate this →
- "Rank our striking-distance keywords by realistic upside" Simulate this →
Caveats, freshness and failure modes
The discount is uniform across candidates because the underlying data carries no per-keyword AI Overview flag, the code states this rather than implying it.
The ordering of the worklist is unaffected by a flat discount; only the magnitudes move. Two runs with different discount settings produce the same order and different numbers.
An AI Overview can erase the modeled gain entirely on a results page it dominates, which a percentage discount cannot express.
- Freshness
- 1 to 2 days behind, Google's own reporting lag. Any answer touching the last 48 hours says so on the card.
Common failure modes
- Presenting the adjusted number as a forecast of traffic.
- Comparing adjusted figures across runs that used different discount settings.
- Reading the discount as a measured AI Overview effect for this site.
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.