Organic

How to find CTR you are leaving on the table

ctr-opportunity-audit a saved expert workflow your assistant follows, in Claude, ChatGPT or Cursor

Find queries and pages whose click-through runs above or below what THIS site's own fitted curve expects at their position, the title/snippet rewrite worklist, segmented branded/non-branded and by device.

Try it

CTR opportunities

Private beta Part of the quattr-ai-search plugin, rolling out org by org. Request access ↗

Say any of these

CTR audit
underperforming titles
low CTR for our position
snippet opportunities
which pages should get title rewrites
CTR over- and under-performers
expected vs actual CTR

You never name the skill or a tool, the assistant routes on what you asked. These are the phrasings it recognises for this one.

And when it stays out of the way

Not for rank-nudge upside ("quick wins", striking-distance-sprint), for writing the actual copy, or for "why did CTR drop" (anomaly-investigator).

Use it instead of striking-distance-sprint when the lever is the snippet at a KEPT position; use striking-distance-sprint instead when the lever is moving position.

What it runs

ctr_curve_model
competitive_trends

2 governed analyses, composed and scoped for you. Named here for transparency, not because you have to ask for them.

The numbers behind it

Metrics it reads, each defined in the reference

Actual CTR (keyword and page)Average CTR CTR delta versus the curve CTR impact Expected CTR at position Position-bucket support Weighted CTR at a position bucket

Reports these numbers feed

AI Overview and SERP feature report Cannibalization report Content decay report Content performance report CTR opportunity report Keyword ranking and movement report Search opportunity report Weekly search report

What it refuses to do

Expected CTR comes from the tenant's own curve, never present it as an industry benchmark, and keep low-confidence bucket flags on affected rows.
"Missed clicks" are modeled; rewrites are hypotheses to test, day-7/14/30 readouts, not instant credit.

What the answer looks like

Skill: Positions that underearn their clicks. Simulated · illustrative

Which pages should get title rewrites?

Analysis plan, every step, resolved for you

Routed to the governed workflowctr-opportunity-audit
Dates bound explicitlyJul 1 to Jul 31, 2026
2 analyses queued in parallelctr_curve_model · competitive_trends
Honesty gates armedscope echo · freshness

Against your own fitted curve, 17 queries run below expected CTR at their position, 4 are page-1 misses.

Under-performers: 17 queries actual CTR below this site's own fitted curve
Biggest miss: "pricing comparison" position 4 · expected 6.1% · actual 2.3%
Modeled upside: ≈2.4K clicks/mo if under-performers reach expected CTR, modeled, not promised

Rank band	Clicks	Impressions	CTR	Position
Ranking 4 to 6	5,795	917,595	0.6%	4.02
Ranking 1 to 3	1,636	228,708	0.7%	1.48
Ranking 7 to 9	828	830,991	0.1%	8.15
Ranking 10 to 20	920	912,688	0.1%	12.68
Ranking 20 to 40	459	966,854	0.0%	29.19

Jul 1 to Jul 31, 2026organicnon-branded

⚠ Observationalas of Aug 1, 2026 (GSC lags 1 to 2 days)IllustrativeOpen in Quattr ↗

Rewrite the four page-1 snippets first, the position is already paid for.

A simulated conversation on fictional data. Scope, freshness and the ⚠ Observational marker are attached by the same director that renders every demo here, not written by hand.

Want this Skill running on your own accounts? Every Quattr customer works with an AI Search Strategist who sets it up with you.

Consult an expert