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Monthly

Search to revenue report

also called SEO ROI reportOrganic conversion reportSearch revenue attributionOrganic business impact

The R5 report: organic sessions, the conversions and revenue attributed to them, and the pages and query groups behind those outcomes. It runs from the analytics side rather than from Search Console because that is where the goals live, and it names the attribution model in the report rather than in a footnote. The pairing with visibility metrics is what makes 'ranks fine, converts nothing' visible.

Who it is for, and what it settles

Audience: CMO
Job to be done: Connect search visibility to the named business goals leadership actually asks about.
Cadence: Monthly

The metrics, in three tiers

Headline numbers carry the story. Diagnostics explain a headline that moved. Guardrails stop a wrong conclusion. Every row links to the definition, the formula, the caveats and what the metric is not all live on the metric page.

Headline What you lead with 4

Diagnostic Reached for when a headline moves 8

Guardrail Stops the wrong conclusion 4

Required data sources

Skills that produce or interpret it

Method rungs covered

R1 Reachable , not covered
R2 Retrieved , not covered
R3 Referenced , not covered
R4 Represented , not covered
R5 Rewarded , covered

It reads the upper rungs only. If a lower rung is broken, fix that before you present this, a report that never checks whether pages can be reached will keep reporting movement that may not be yours.

Why measurement is ordered →

Ask for it in one sentence

The prompt pack for this report, copy one, or watch it play in the simulator.

"What did organic search actually bring in?" Simulate this → Prompt gallery →
"Which pages convert, not just rank?" Simulate this → Prompt gallery →
"What is our organic conversion rate by segment?" Simulate this → Prompt gallery →
"Which query groups drive revenue?" Simulate this → Prompt gallery →

What to say out loud when you present it

Last-click attribution understates search's role in assisted paths, say which model produced the number before it goes in a deck. Pre-aggregated analytics exports and raw event feeds behave differently: totals from a pre-aggregated feed can be summed, unique-user style measures cannot, and mixing them inflates rates. Search Console clicks and analytics sessions will not reconcile, and presenting them as the same quantity is the most common error in this report.