Total value
also called Goal value
Definition
The summed value your analytics configuration assigns to the events it recorded in the period.
How it's calculated
A sum of the total-value column supplied by the analytics export, with nulls read as zero.
Scope, grain and dimensions
- Grain
- One number per date range and medium, or one row per breakdown value.
- Dimensions
- country · device · page · keyword · source_medium · intent · category
- Required filters
- date_range
- Aggregation
- Sums across rows.
- Metric type
- monetary · value in the currency configured in your analytics property
Data sources
Where you'll see this
Named reports that normally include this metric.
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
web_analytics_overviewconversions_overview
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
Ask Quattr
- "What value did organic traffic generate?" Simulate this →
How to read it
Whatever your analytics property was configured to call value, assigned goal values, event values, or both. It is only as meaningful as that configuration, which is why it is reported beside transaction revenue rather than instead of it.
Caveats, freshness and failure modes
The composition of value is set in your analytics property and is not visible here; two accounts' totals are not comparable.
Value and transaction revenue are separate columns and are never added together.
Whole-domain only today.
The conversions tool's default scope is All traffic sources with the search type pinned to web, so an unqualified total is an all-source total, not an organic one.
- Freshness
- loads nightly, a same-day question gets yesterday's number, labelled as yesterday's.
Common failure modes
- Adding total value to transaction revenue to make a revenue figure.
Not the same as
The confusions that cause the most wrong decisions.
Total value Transaction revenue Compare definitions →
Revenue is money from recorded transactions; total value is whatever the analytics configuration assigns to events, which may include non-purchase goals.
Watch this metric read in a real run
All runs →
1 min 55 secChatGPT cites us. Does any of it become revenue?AI visibility + Web analytics · Search to revenue◐Recreated from an anonymized session
2 min 18 secThe deck is due tomorrow. The numbers live in five places.Search Console + Rank tracking + AI visibility + Web analytics + Google Ads · Monthly exec review◐Recreated from an anonymized session
2 min 20 secWhere do we stand? Five questions answer it, in order.Search Console + Rank tracking + AI visibility · Monthly exec review◐Recreated from an anonymized session
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.