Transaction revenue
also called Revenue
Definition
The money recorded against completed transactions by your web-analytics source in the period.
How it's calculated
A sum of the transaction-revenue column supplied by the analytics export, with nulls read as zero.
Scope, grain and dimensions
- Grain
- One number per date range and medium, or one row per breakdown value.
- Dimensions
- country · device · page · keyword · source_medium · intent · category
- Required filters
- date_range
- Aggregation
- Sums across rows.
- Metric type
- monetary · revenue in the currency configured in your analytics property
Data sources
Where you'll see this
Named reports that normally include this metric.
AI referral traffic reportMonthly executive search reportSearch to revenue report
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
conversions_overviewweb_analytics_overview
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
Ask Quattr
- "How much revenue did organic search produce?" Simulate this →
- "Which pages make money?" Simulate this →
How to read it
The rung the business actually asks about. It is a referral-based read: the analytics source attributes it to the channel that brought the visit, and no claim beyond that attribution is supportable without an integration.
Caveats, freshness and failure modes
Attribution is whatever your analytics property is configured to do; the model is not visible here.
Revenue and total value are separate columns and are never added together.
No deterministic cross-domain or AI-influence revenue attribution is available, those claims need an integration that does not exist yet.
Whole-domain only today; the conversions tool's default scope is All traffic sources with the search type pinned to web, not organic.
- Freshness
- loads nightly, a same-day question gets yesterday's number, labelled as yesterday's.
Common failure modes
- Attributing revenue to a keyword, organic has no query-level conversion data anywhere.
- Adding revenue to total value.
Not the same as
The confusions that cause the most wrong decisions.
Transaction revenue Total value Compare definitions →
Revenue is money from recorded transactions; total value is the analytics configuration's assigned value for events, which can include non-purchase goals.
Watch this metric read in a real run
All runs →
1 min 55 secChatGPT cites us. Does any of it become revenue?AI visibility + Web analytics · Search to revenue◐Recreated from an anonymized session
2 min 18 secThe deck is due tomorrow. The numbers live in five places.Search Console + Rank tracking + AI visibility + Web analytics + Google Ads · Monthly exec review◐Recreated from an anonymized session
2 min 20 secWhere do we stand? Five questions answer it, in order.Search Console + Rank tracking + AI visibility · Monthly exec review◐Recreated from an anonymized session
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.