Featured-snippet ownership
also called Snippet owner countWho owns the answer box
Definition
Which domain holds the featured snippet on a tracked results page, and how many snippets each domain holds across a segment.
Scope, grain and dimensions
- Grain
- One segment × period × medium; a per-domain grain does not currently exist.
- Dimensions
- intent · brand · country · device
- Required filters
- segment_id · selected_period · source_medium
- Aggregation
- Would be a count across the segment's observed results pages, were the per-domain split available.
- Metric type
- raw measure · featured snippets held
Data sources
Where you'll see this
Named reports that normally include this metric.
AI Overview and SERP feature report
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
competitive_overviewcompetitive_trends
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
levers L3 Refresh & content quality
Ask Quattr
- "Who owns the featured snippets on our tracked demand?" Simulate this →
- "Are we losing snippets to a rival?" Simulate this →
Caveats, freshness and failure modes
The family is gated in code: both competitive verbs throw a not-yet-supported error before any read rather than returning an aggregate figure dressed as a competitive one.
The owner-count field exists on the results-page dataset only as an aggregate. It counts distinct owner-and-page pairs across every owner, with no per-competitor domain dimension anywhere that was found, so it can never be split into yours and theirs.
The second field name that would have carried per-domain snippet totals is recorded in the registry as a phantom. It does exist in the semantic layer, but on the customer-category dataset, which carries neither an owner dimension nor competitor columns, so it is a phantom for the dataset this family actually reads.
The per-competitor split most likely needs a semantic-layer addition rather than a query change.
- Freshness
- ~1 day behind, Daily observation, available the following day.
Common failure modes
- Reporting the aggregate owner count as "our snippets".
- Inferring a rival's snippet holdings from an aggregate that has no owner dimension.
Not the same as
The confusions that cause the most wrong decisions.
Featured-snippet ownership AI Overview inclusion Compare definitions →
Both sit above the blue links on Google's results page, but a featured snippet is an extracted passage from one ranked page while an AI Overview is a generated answer; they are separate measures on separate contracts.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.