Brand coverage
also called brand_coverage
Definition
A coverage measure on the brand-mention dataset describing how widely a brand appears across a segment's observed results pages.
Scope, grain and dimensions
- Grain
- One domain × segment × period × medium.
- Dimensions
- competitor domain · intent · brand
- Required filters
- segment_id · selected_period · source_medium
- Aggregation
- Not established.
- Metric type
- raw measure · not established
Data sources
Where you'll see this
Named reports that normally include this metric.
AI Overview and SERP feature report
Skills and analyses that use it
Skills carry the judgment; the analysis verbs do the reading.
Analysis verbs
competitive_overviewcompetitive_trends
Method rungs and levers
A rung tells you what a movement here can and cannot explain, read the rungs below it first.
levers L6 Authority & off-site
Ask Quattr
- "How widely does our brand appear across these results pages?" Simulate this →
Caveats, freshness and failure modes
Neither the unit nor the direction can be established. The field name is all that is pinned, and a search of every semantic-layer file finds no measure of that name at all.
The only unit it would receive today comes from name matching in the formatting layer, which files anything containing the word coverage with the already-0 to 100 percentage family. That is a naming rule, not evidence of a scale.
It is a non-default sub-metric of a family the verbs gate before any read.
The type recorded here is provisional and may change once the measure is reconciled.
- Freshness
- ~1 day behind, Daily observation, available the following day.
Common failure modes
- Rendering it as a percentage on the strength of the word coverage.
- Comparing it across domains before the scale is known.
Not the same as
The confusions that cause the most wrong decisions.
Brand coverage Brand mentions on the results page Compare definitions →
Mentions are a count of occurrences; coverage claims to describe spread across pages, and the two cannot be derived from each other until the coverage scale is defined.
Watch this metric read in a real run
All runs →
Related metrics and workflows
Verification
A definition is the smallest part of this.
The measurement matters because something acts on it. Here is the rest of the showcase, in the order most people find useful.