Core Web Vitals

Core Web Vitals are your website’s health pulse, governing user experience and search engine rankings. Explore the best strategies for optimizing, troubleshooting, and improving your core web vitals scores. Apply and test your knowledge with Quattr's powerful SEO platform.

Knowledge base

Core Web Vitals is a Google Ranking Factor

Core Web Vitals are a set of metrics that assess the user experience on a webpage. It includes the load performance, responsiveness to user input, and layout stability.

Google introduced these metrics as a ranking signal to enhance user experience and provide the best website performance across devices.

Pages with good Core Web Vitals scores are more likely to keep users engaged, reduce bounce rates, and increase conversion rates, leading to higher rankings in SERP.

Core Web Vitals Optimization

Core Web Vitals optimization is crucial for anyone improving their online presence and visibility.

Google’s optimization tools, such as Lighthouse, Google Search Console, and PageSpeed Insights, provide valuable insights into your website's speed and user experience metrics.

Improve Core Web Vitals by reducing server response time, compressing images, caching pages, and minifying code. A well-maintained server environment also ensures optimal performance.

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Core Web Vitals FAQs

1. What is Core Web Vitals & Why is it Important?

Core Web Vitals are a set of metrics that measure the performance of a webpage. They measure critical aspects of the user experience, such as loading time, responsiveness, and visual stability. They are important because they directly impact the user experience and search engine rankings.

2. Why did Google start using Core Web Vitals as a ranking signal?

Google was aware that page speed was becoming increasingly important to users. A study by Google found that 53% of mobile users will abandon a website if it takes more than 3 seconds to load. Using CWV as a ranking signal, Google encourages website owners to improve their page speed and deliver a better user experience.

3. Do Core Web Vitals scores affect Google SERP page rankings?

Yes, Core Web Vitals scores do impact Google SERP page rankings as it is a ranking factor. Websites that have better Core Web Vitals scores are more likely to rank higher on Google search results pages. Explore how Quattr's Technical SEO features can help track & optimize your core web vitals scores site-wide.

4. What are the 3 Pillars of Core Web Vitals?

The 3 Pillars of Core Web Vitals are First Input Delay (FID), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS). These metrics measure the loading speed and user experience of a website and are increasingly important for SEO. However, starting in March 2024, Interaction to Next Paint (INP) will replace FID as a new Core Web Vital metric.

5. What factors can negatively affect Core Web Vitals scores?

Several intricate factors can detrimentally impact Core Web Vitals scores. These include inefficient server responses, render-blocking resources, excessive JavaScript execution, unoptimized images, lack of browser caching, and third-party script integrations. Identifying and mitigating these issues is paramount for achieving top-tier web performance.

6. What is the difference between Core Web Vitals vs Page Speed?

The key difference is their focus: Core Web Vitals assess user-centric aspects like loading, interactivity, and visual stability for a precise user experience measure. On the other hand, Page Speed covers a wider range, including server response times and overall resource loading speed, providing a more general performance assessment.

7. What is the future of Core Web Vitals?

In addition to being a ranking factor for Google Search, CWVs are becoming increasingly important for other aspects of web development. It includes app store optimization and social media engagement. As a result, we can expect to see even more attention being paid to Core Web Vitals in the coming years.

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