About Kiteworks
Kiteworks is a leading cybersecurity platform providing secure communication and data privacy solutions for over 100 million users across 3,650 global enterprises and government agencies. The platform ensures secure file transfers, optimized workflows, and actionable insights, empowering enterprises to confidently manage sensitive communications and maintain regulatory compliance.
The Team
The Kiteworks marketing team, led by Patrick Spencer, VP of Corporate Marketing, collaborated closely with Quattr to implement a comprehensive and scalable SEO strategy. Robert Dougherty, Director of SEO Content, and his team effectively utilized Quattr's advanced capabilities, significantly accelerating their content creation and optimization processes.
One has a chance to work with a truly transformative technology a few times in your career. Quattr is one of those instances. Past SEO tools and approaches moved the needle incrementally. Quattr’s data-driven, AI-enabled model has enabled us to accelerate our organic traffic growth at a dramatically faster rate that directly impacts our business.
THE CHALLENGE
Like many B2B companies, Kiteworks historically relied heavily on events for lead generation. The COVID‑19 pandemic forced a pivot toward digital channels. Although Kiteworks produced high‑quality and technically insightful blog content, it was a manual, time‑consuming process. As a result, Kiteworks struggled to achieve significant organic visibility or traffic.
Key challenges Kiteworks aimed to overcome:
1. Identifying Growth Opportunities: Needed a data-driven approach to pinpoint high-potential pages and keywords.
2. Scaling Content Production: Resource limitations restricted content output to approximately five monthly blog posts.
3. Building Authority in SERPs: Desired dominance in search results and visibility in featured snippets and AI-driven overviews.
Despite working with various SEO platforms and agencies, Kiteworks experienced only incremental improvements until discovering Quattr.
Quattr set itself apart by deeply understanding Kiteworks' strategic needs and constructing a comprehensive data lake using Kiteworks' Google Search Console (GSC) and GA4 data. This enriched data unveiled actionable insights previously hidden within standard analytics. Quattr identified Glossary pages as an essential channel for top-of-funnel organic traffic growth and critical buyer intent insights, highlighting thousands of keywords ripe for strategic targeting.
1. Top-of-Funnel Visibility: Optimized glossary entries targeted high-volume cybersecurity and compliance terms using Quattr's Relevance & Content Quality scores, closely mirroring not only Google's content evaluation methods, but also other LLM systems like OpenAI, Perplexity, and Anthropic.
2. Buyer Intent Intelligence: Real-time mining of newly emerging queries from glossary pages provided essential market intelligence, guiding mid- and bottom-funnel content creation.
3. Internal Link Hubs: Glossary pages acted as strategic anchors for internal linking, significantly reinforcing Kiteworks' topical authority. As AI Overviews and other large language model answers began absorbing definitional queries, these links became the primary conduit for transferring authority and visitors to deeper, conversion‑ready content.
Quattr’s ongoing analysis uncovered opportunities for content optimization beyond definitions, allowing the team to redirect glossary authority through intelligent internal links and position Kiteworks for ongoing page‑one visibility and AI‑overview placement within emergent keyword spaces that the Glossary pages began to collect.
THE SOLUTION
Kiteworks expanded its glossary content, consistently feeding targeted long-tail queries into Quattr’s AI-driven content workflows. Optimizing these pages led to increased clicks and further keyword discovery, creating a continuous growth cycle for more niche-specific blog posts. This structured approach clearly delineated the content funnel:
1. Top-of-Funnel: Broad industry definitions and introductory concepts pertaining to cybersecurity and data privacy laws and standards.
2. Mid-Funnel: How-to guides, checklists, videos, podcast recordings, detailed solution briefs, and industry-specific resources.
3. Bottom-Funnel: Product pages, demos, and actionable conversion-oriented content.
Kiteworks implemented Quattr’s Autonomous Linking API, harnessing real-time demand intelligence from Google Search Console data and advanced vector embeddings. Unlike manual internal linking, Quattr’s AI-powered solution dynamically and contextually creates internal links that precisely reflect how search engines and large language models (LLMs) such as ChatGPT and Perplexity interpret content relevance. This significantly improved user experience and enhanced search engine crawlability by:
1. Dynamically connecting top-of-funnel glossary visitors directly to mid- and bottom-funnel conversion pages.
2. Promoting the discovery of deeper, niche-specific resources through naturally diverse, algorithmically generated anchor texts.
3. Seamlessly adapting to seasonal demand shifts and content updates without manual intervention.
Quattr’s customized analytics dashboards meticulously tracked glossary-driven traffic growth, emerging queries, and user progression through the content funnel. This comprehensive, transparent reporting provided internal stakeholders with clear visibility into performance and ROI, resulting in:
1. Real-time insights into content performance and organic traffic growth.
2. Clear alignment of SEO strategy execution with tangible business outcomes.
3. Continuous, data-informed optimization of content strategies.
THE RESULT
Kiteworks’ intentional and data-driven SEO strategy, supported by Quattr’s advanced enterprise technology, delivered a remarkable 300% increase in non-brand organic traffic over 19 months. This growth translated directly into greater market visibility, improved lead generation, and reinforced Kiteworks’ authoritative position in cybersecurity and regulatory compliance.
1. Captured prominent featured snippets and AI-generated overview placements.
2. Expanded content output by 2.5X monthly without sacrificing content quality.
3. Increased ‘contact us’ and demo form fills.
The strategic partnership with Quattr significantly influenced Kiteworks’ visibility in organic search and overall domain authority. Quattr's sophisticated semantic analytics, real-time insights, and personalized concierge support established a repeatable blueprint for ongoing organic success.
Quattr empowered me to step into an SEO leadership role and immediately drive results. It's data-driven insights and clear content creation & optimization path eliminated the guesswork, making it a true game changer that helped quadruple Kiteworks organic traffic and achieve mission-critical growth.
Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth. Growth-driven brands trust Quattr and are seeing sustained traffic growth.
And we’re happy to share the wisdom. Here are some resources curated just for you:
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