Kiteworks Quadrupled Non-Brand Traffic with Quattr.
Kiteworks Quadrupled Non-Brand Traffic with Quattr.
AI-powered internal linking seems like the ultimate solution for automating what’s traditionally been a mix of manual linking, plugin-based suggestions, and entity-matching logic. It promises to surface the right pages, match anchor text, and strengthen your internal link graph at scale.
And to some extent, it does.
These internal linking systems often rely on natural language processing, embeddings, or entity extraction to connect content that feels related. For teams struggling to keep track of connecting every newly published page or managing hundreds of URLs, it looks like the dream: hands-off, intelligent, scalable.
But the reality is, these tools rarely reflect your business strategy.
Think about it: your website isn’t just a collection of pages. It spans solutions, personas, funnel stages, campaigns, and regions. And yet, even with all their intelligence, most systems still default to semantic similarity.
So a high-traffic blog on “zero trust security” might link to a whitepaper on “network segmentation,” or a glossary page explaining “multi-factor authentication.”
All technically relevant.
All semantically adjacent.
But none of them lead the user to your decision-stage product page for enterprise access control.
The links look intelligent. But they miss the moment.
Even the most advanced systems falter without a strategic context. What you need is a layer of governance underneath that automation, a framework that makes your business logic visible to AI. So links reflect not just relevance, but conversion pathways.
That’s what Quattr delivers: full control over internal linking through a combination of taxonomy (that define the content hierarchy of your website) and tagging (that capture multi-dimensional context). This makes AI linking not just smarter, but strategically aligned.
Your CMS might categorize content under "Security," but that could include:
i. A mid-funnel solution overview
ii. A high-intent product comparison
iii. A technical how-to guide
iv. A region-specific compliance checklist
To a machine, or even to most automated systems, they all look the same.
That’s where Quattr’s multi-level taxonomy brings structure to chaos. You define how your content maps to real buyer journeys:
i. Level 1: Business Function (e.g., Marketing, Security, IT)
ii. Level 2: Solution Category (e.g., Zero Trust, Identity, Analytics)
iii. Level 3: Content Purpose (e.g., Education, Evaluation, Implementation)
This framework is entirely customizable to your business. Whether you're a SaaS brand organizing by product lifecycle, an eCommerce company aligning by category and buying stage, or a publisher clustering by topic and reader intent, Quattr lets you mirror your strategy, not your folder structure.
The result? AI understands what your content is about and what it’s for, so every internal link helps move users one step closer to conversion.
Some relationships can’t be captured in a hierarchy. They cut across lines of geography, funnel stage, or strategic priority. That’s where Quattr’s internal linking tagging comes in.
Tags let you assign and contextually group every page. This means another layer to incorporate your business priorities. For example:
i. Conversion potential: High-converting vs. Informational
ii. Region: US, EU, Global Compliance
iii. Funnel Stage: Awareness → Consideration → Decision
iv. Audience Type: Business vs. Technical
v. Content Freshness: Evergreen vs. Expiring Offers
So a blog tagged “Awareness,” “Data Protection,” and “Healthcare” could be automatically linked to a HIPAA compliance guide, even if there’s no keyword overlap.
Tags add nuance that taxonomies alone can’t capture. Combined, they give your internal linking AI both structure and context.
With Quattr, you can layer tags across taxonomy levels to reinforce business alignment. For example:
URLs containing /enterprise/ and published in the last 90 days → tagged as "High Intent + Fresh"
Blogs under /blog/compliance/ mentioning "GDPR" or "HIPAA" → tagged as "EU Region + Data Protection"
This structured tagging enables dynamic linking across funnel stages and campaign goals.
Quattr eliminates the repetitive task of linking every new page you publish with rule-based classification, so strategic linking just happens.
i. You define classification logic once (e.g., URLs under /solutions/security = Decision Stage + Security)
ii. Quattr automatically applies the taxonomy and tags as new content is discovered via crawl or sitemap.
This ensures that your internal linking evolves dynamically, with zero SEO ops debt or manual intervention.
To keep your linking structure future-ready, Quattr also supports link refreshing on a custom-defined cadence: daily, weekly, monthly, quarterly, or biannually(real-time coming soon). This ensures new content is always reflected in your internal linking logic, so every page is surfaced at the right time, in the right places.
Most large organizations operate across multiple CMSs, content hubs, and regional sites. Internal linking often breaks across that sprawl.
Quattr’s taxonomy and tagging system is platform-independent. Whether your team publishes from WordPress, Contentful, Drupal, or GitBook, Quattr applies your strategic classification consistently.
No migrations. No hardcoded templates. Just consistent internal linking logic is applied at scale across every environment.
Quattr isn’t guessing what matters. You define what matters, and Quattr applies it at scale.
Its taxonomy and tagging system transforms AI-powered internal linking from generic automation into governed optimization that drives real business impact. Every rule, connection, and module operates within your framework, so links don’t just look relevant. They are strategically earned, contextually placed, and conversion-aware.
Ready to move beyond generic AI internal linking? Quattr gives you the structure to make every link count.
Taxonomy is a structured hierarchy that organizes your website content into levels (e.g., business function, solution category, content purpose) so AI linking reflects your business strategy instead of just keyword matches.
Tags are labels that add extra context like region, funnel stage, audience type, or campaign allowing AI to connect related content across different taxonomy branches.
With rule-based automation, Quattr applies your taxonomy and tags automatically, eliminating repetitive linking tasks and reducing SEO ops debt.
Yes. Its platform-independent system keeps linking logic consistent across multiple CMSs, ensuring a unified strategy at scale.
Quattr uses rule-based classification to automatically apply taxonomy levels and tags to new content as it’s published, keeping linking structures consistent and up to date.
Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth. Growth-driven brands trust Quattr and are seeing sustained traffic growth.
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